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Publication - FOI/EIR release

Scottish Government’s TikTok advertising spend for each year from 2020 to 2024: FOI release

Published
29 April 2024
Directorate
Communications and Ministerial Support Directorate
Part of
Money and tax, Public sector
FOI reference
FOI/202400409050
Date received
12 April 2024
Date responded
23 April 2024

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

You asked to be provided with a breakdown of the Scottish Government’s TikTok advertising spend for each year from 2020 to 2024.

Response

The table below sets out the spend on advertising on TikTok per year from 2020 to date.

YEAR

EXPENDITURE

2020

£71,179

2021

£127,372

2022

£114,508

2023

£25,475

2024

£0

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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