The Better Marketing and Improved Image Working Group was established in 2009 following the launch of A fresh Start - the renewed Strategic Framework for Scottish Aquaculture. The Group is Chaired by Scott Landsburgh of the Scottish Salmon Producers' Organisation (SSPO) and includes member from:
The Better Marketing and Improved Image group is focussed on addressing any misconceptions of the industry; but also in developing a coherent approach to the promotion of healthy Scottish seafood, for example working with schools to ensure our children understand and enjoy our produce.
The group last met in March 2010 and will report progress to the Ministerial Group on Aquaculture (MGA) on 22 June 2010.