Local Government Data Unit - Wales
Synopsis
This guide provides advice and guidance on designing questionnaires. It focuses mainly on points to consider when writing questions and how to format self completion questionnaires.
For
Aimed at Public Body staff who design and use questionnaires to evidence service improvements. May also be useful to anyone with an interest in designing questionnaires.
Fife council (2005)
Synopsis
Know How guides are produced on behalf of Fife Research Co-ordination Group to provide advice and guidance on planning, carrying out, delivering and disseminating research and evaluation in Fife. This is a succinct summary of things to think about when developing a survey. It covers things like the advantages/disadvantages of different types of surveys, different ways of asking questions and things to consider when piloting surveys. It contains useful illustrative examples.
For
It is designed for public authorities in Fife, however may be a useful introductory/overview source of information for other people in other public authorities responsible for conducting or commissioning research.
Scottish Government
Synopsis
The Methodology Glossary is a useful quick reference guide for people who may not be familiar with statistical methodologies.
This section looks at standardising survey questions and outputs
For
People who have never studied statistics before and wish to gain an understanding of what is involved in standardising questions across surveys.
Scottish Government
Synopsis
The Methodology Glossary is a useful quick reference guide for people who may not be familiar with statistical methodologies.
This section looks at the basic elements that need to be considered when conducting a survey, such as sample sizes, response rates, administration and resources.
For
People who have never studied statistics before and wish to gain an understanding of what is involved in carrying out a survey.
Scottish Government (2010)
Synopsis
This paper addresses what can be done at the survey design stage and data collection stage to improve response rates. The focus is on methods that affect response rates, and particularly the empirical findings of research that test various practical ways to improve response.
For
Anyone involved in survey design or interested in improving response rates and what the research findings are for a number of the most commonly used methods.
American Association for Public Opinion Research
Synopsis
A brief overview of the main issues to consider when developing survey questions concerning opinions, rather than factual questions. Explains how to avoid leading or confusing questions to help ensure that data will be reliable.
For
People involved in developing opinion based questions without much time, or just needing a quick refresher of the key issues.
Market Research Society (2006)
Synopsis
This document is a set of guidelines used by the Market Research Society (MRS) to interpret the MRS Code of Conduct. It contains a lot of advice on practical issues that should be considered when planning a survey and also covers things like ensuring respondents are suitably informed of the purpose of the survey and how their results will be used.
For
Members of the Market Research Society but will be useful to anyone who is about to commission research for the first time. It may also be interesting background reading for people who are new to this field of work even if they are not planning to carry out a survey themselves.
Scottish Government
Synopsis
'Cognitive testing' describes a range of qualitative methods used in survey design to capture people's thought processes and understanding when they are responding to questions. Used with pilots, cognitive testing helps improve the reliability and validity or survey questions and, so, improve data quality. Findings from cognitive testing also help in the interpretation of survey data. This outlines the main reasons for using cognitive testing, and its pros and cons.
For
Analysts involved in designing or commissioning surveys, especially studies involving complex, sensitive or intrusive questions, or high-cost surveys.
Government Social Research Unit (2007)
Synopsis
The Magenta Book is organised around a number of questions frequently asked about policy evaluation and analysis. This chapter provides extremely useful information about data collection and how to go about it. It presents a variety of different methods, both qualitative and quantitative, and outlines their advantages and disadvantages. It provides the reader with many useful things to consider when embarking on a data collection exercise.
For
Policy evaluators, analysts, and people who use and commission policy evaluation. Especially useful for people who are about to design and develop a data collection process.
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