There has been a noticeable shift in the location of drinking in recent decades.
While the pub may have long been synonymous with Scottish drinking culture, in recent years many more of us have been choosing to drink at home.
Off-trade sales were estimated to account for around 51 per cent of alcohol volume sales in Scotland in 2007, up from 24 per cent in 1980.
However, as the off-trade enjoy a relatively high market share of higher strength products (almost three-quarters of spirits and 95 per cent of fortified wine is sold through the off-trade), this sector accounts for over 60 per cent of the pure alcohol sold in Scotland.