Sponsorship
The Scottish Government encourages the involvement of the private and voluntary sectors in the sponsorship of government activities wherever appropriate. Sponsorship can help exploit the commercial potential of the Scottish Government's non-tangible assets. However:
- Sponsorship must be of specific events not of people
- Sponsorship should not imply endorsement by the Executive of a product or company
- Sponsorship should not place Ministers or the Government under undue obligation
- Sponsorship is used to add to core funding making it possible to extend projects.
The Scottish Government has provided Sponsorship Guidance. However, the Scottish Procurement Directorate (SPD) in consultation with Media and Communications Group (MCG) will advise if sponsorship is appropriate and/or practical.