Organics in Scotland
Organic farming and food has a massive role to play in Scotland's economy with annual Scottish sales in excess of £55 million. The organic sector plays an exemplary role in the supply chain, working with the environment, minimising fertiliser and pesticide use.
The Scottish Government has worked with stakeholders through the Scottish Organic Forum to develop an Organic Action Plan (published March 2011). The Action Plan reflects the shared agenda for the sector, with actions being taken forward by all parties concerned with growing the organic food and drink supply chain in Scotland.
'Why I Love Organic' Campaign
In January 2011 the organic industry launched a high profile 3-year campaign aiming to increase consumer demand for organic food in the UK. The aim of the 'Why I Love Organic' campaign is to invite consumers to discover what organic means, by challenging their perceptions and discovering their own reason for loving it. The campaign website showcases the benefits of organic food and features up to date news and recipe suggestions.
EU Promotional Toolbox
The European commission has created an organic toolbox - all the materials it includes have been created for the use of professionals throughout the entire organic food and farming sector. The toolbox provides print, photographic and audiovisual material to be used by stakeholders including organic farmers and farming associations, processors and retailers for generating their own promotional campaigns in the different EU Member States.