Building on our reputation as a land of food and drink
Scotland has some of the best natural produce in the world. Scotland's food and drink stands for quality, for beautiful unspoilt landscapes, clear air, pure water and all the traditions of good husbandry.
Reputation is central to Scottish food and drink industry's ability to sustain its current position and its ability to grow turnover and profitability in Scottish, wider United Kingdom and international markets. Protecting and enhancing Scotland's reputation as a 'Land for food and drink' is a key action of the National Food & Drink policy.