The Anholt GFK-Roper's Nation Brands Index: Summary Report for Scotland 2010

DescriptionAs part of the Scottish Government's National Performance Framework, one of its national indicators looks to assess efforts to "improve people's perceptions, attitides and awarness of Scotland's reputation". The Scottish Government uses the Anholt-GfK Roper Nation Brands IndexSM (NBI) to assess and monitor how Scotland's reputation is perceived around the world in comparison to 49 other nations
ISBN978 0 755998586
Official Print Publication DateDecember 2010
Website Publication DateDecember 17, 2010

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Helen Fogarty, Scottish Government Social Research

ISBN 978 0 7559 9858 6 (Web only publication)
DPPAS 11054

This document is also available in pdf format (438k)

CONTENTS

1 EXECUTIVE SUMMARY

2 INTRODUCTION

3 METHODOLOGY
Scotland Performs and National Indicator 45

4 OVERALL SCORE
Scotland's Position on the NBI
How Scotland Sees Itself
Summary

5 SCOTLAND'S 6 DIMENSIONS OF REPUTATION
Exports
Governance
Culture
People
Tourism
Investment and Immigration
Summary

6 CONCLUSION

7 BIBLIOGRAPHY

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Thursday, December 16, 2010