ISBN 978 0 7559 9204 1 (Web only publication)
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Contents
1. INTRODUCTION
SG Exotic Animal Disease Contingency Framework Plan
2. STRATEGIC OBJECTIVES
3. PLANNING ASSUMPTIONS
4. THE COMMUNICATIONS FLOW
Disease Strategy Unit ( DSU)
Local Disease Control Centre ( LDCC)
Scottish Government Resilience Room ( SGoRR)
Strategic Coordinating Groups ( SCGs)
The Communications Flow
5. SUSPECT STAGE (AMBER ALERT)
Definition of a suspect case
Early warning
CVO Case Conference
Communications coordination at suspect stage
Wider government notification
Strategic Coordinating Groups ( SCGs) notification
News Release confirming there is a suspect case
Stakeholder notification
Key Brief Document
Policy on naming of locations at suspect stage
6. CONFIRMATION OF DISEASE (RED ALERT)
Immediate steps on confirmation
Policy on naming of locations on confirmation
Convening of stakeholder groups on confirmation
Scottish Government website on confirmation
The Communications Co-ordinator
Establishment of Media Disease Response Team ( MDRT) on confirmation
7. LOCAL LEVEL COMMUNICATIONS
Local Disease Control Centre ( LDCC) communications cell
LDCC media support
Coordination of local operational partners
Initial local level communications
Local Stakeholder Group
Helplines
8. ONGOING ACTIONS UPON CONFIRMATION
Developing a communications system
The Communications Coordinator's role
News Releases
Stakeholder group meetings
Wider stakeholder contact
Local and national helplines
Local disease control operations
9. EXIT STRATEGY
10. MEDIA STRATEGY
Media Disease Response Team ( MDRT)
Media tools
Agricultural and news journalists
Strategic feedback on the developing media story
Local level media coordination
Spokespeople
11. FORWARD PLANNING
Pre-prepared material
Advance coordination with operational partners
Advance coordination of stakeholders
Resourcing
Training
Post-outbreak wash-ups
12. EXTERNAL COMMUNICATION CHANNELS
News Releases
The role of stakeholder groups in communications
Stakeholder group meetings
Stakeholder sub-group meetings
Stakeholder e-mail updates
Helplines
Scottish Government website
Text messaging services
'Dear Producer' mailshots
Agricultural trade press/radio broadcasts
24 hour availability
13. INTERNAL COMMUNICATION CHANNELS
Personal Assistant resource for key decision makers
Disease Strategy Unit mailbox
Briefing Team
Daily Action Bulletin ( DAB)
Internal distribution lists
Feedback from the EU
14. NDCCCOMMUNICATIONS
Scottish Government Liaison Officer
Birdtable
15. INFRASTRUCTURE: LDCC COMMUNICATIONS
ROD mailbox
ROD Sitrep
16. REVIEW OF COMMUNICATIONS STRATEGY
APPENDIX A: ACTION CHECKLIST
Initial actions - suspect stage
Initial actions - on confirmation
APPENDIX B: CONTACTS LIST: GOVERNMENT AND OPERATIONAL PARTNERS
Key internal contacts
APPENDIX C: TEMPLATE NEWS RELEASES
Suspect case (amber alert)
On confirmation (red alert)
Notes to editors (using FMD as an example)
APPENDIX D: COMMUNICATIONS CO-ORDINATOR: JOB DESCRIPTIONS
APPENDIX E: EARLY KEEPER NOTIFICATION FLOWCHART
APPENDIX F: DISEASE CONTROL STAKEHOLDER GROUPS
APPENDIX G: TEMPLATE DSG AGENDA
APPENDIX H: THE COMMUNICATIONS MATRIX
APPENDIX I: TELECONFERENCE PROTOCOL
APPENDIX J: GLOSSARY