Chapter 7
7 Role of Bus Operators
7.1 Partnership, as already noted, is a recurring theme across the whole spectrum of bus service and infrastructure improvement measures. In addition, the Framework also highlights the specific benefits of bus operator involvement in Park and Ride provision.
7.2 More specifically, bus operators have a key role in maximising the modal shift potential of Park and Ride by:
- providing appropriate registered services that passengers can use to get to their varied destinations, comfortably and speedily where it has been demonstrated by stakeholders that there is a business case to proceed;
- contributing their extensive operations experience to the detailed planning and design of new or extended Park and Ride infrastructure so that the all users of the facilities benefit from the experience;
- co-operating positively with Authorities in the establishment and management of strategic Bus Forums for all stakeholders;
- fare structures, including fare levels and range of ticket types e.g. multi-journey tickets, which should be designed to encourage drivers to access Park and Ride facilities nearest to the origin of their journeys, allowing travellers to be taken off the road network earlier rather than adding to problems further into their journeys; and
- in the development and marketing of mutually agreed new routes to new customers.