Tender Reference: RERAD/015/08
Alan Lyne, Mark Holmes, David Moorhouse, Sam Beechener, Deborah Hare, Nerys Davies
ADAS Wolverhampton, Woodthorne, Wergs Road, Wolverhampton WV6 8TQ
ISBN 978 0 7559 1950 5 (Web only publication)
This document is also available in pdf format (968k)
Contents
1 EXECUTIVE SUMMARY
Introduction
Statutory controls on labelling
Industry Practice
Analytical Tools to Establish Provenance
Consumer Awareness
Conclusions
Recommendations
2. INTRODUCTION
Background to pig sector in Scotland
Imports
Pork Consumption in Scotland
3 OBJECTIVE (i) REVIEW OF THE STATUTORY REGIME FOR THE LABELLING OF PIG MEAT PRODUCTS
The EU Protected Food Name Scheme ( PFN)
Place of Origin
Enforcement of Labelling Regulations
Planned future changes
4 OBJECTIVE (ii) IDENTIFYING INDUSTRY PRACTICE IN RELATION TO LABELLING OF PIG MEAT PRODUCTS
Response from multiple retailers
Summary of Multiple Retailer responses
Consumer Focus Scotland report
Response from Food Service Companies
Organisation A (Buying in Public Sector)
Organisation B (Buying in Public Sector)
Organisation C (Processor supplying mainly food service companies)
Organisation D (Processor supplying mainly food service companies)
Organisation E (Customers include hotels and restaurants, caterers and the public sector)
Organisation F (Local Authority supplying 170 Schools)
Summary of Food Service Suppliers
Comparison of Food Retail and Food Service
Small niche and local suppliers
Marketing of Pork and Pigmeat Products
5. OBJECTIVE (iii) REVIEW OF ANALYTICAL TOOLS TO ESTABLISH PROVENANCE
Introduction
DNA testing
What can DNA testing provide?
Practicalities of DNA testing
DNA testing industry (key players)
Methodologies in development
Future developments
Specific References
6 OBJECTIVE (iv) INVESTIGATING CONSUMER AWARENESS OF LABELLING AND WELFARE STANDARDS
(a) Literature search
BPEX YouGov survey May 2008
IGD consumer perceptions of quality assurance 2007
QMS annual report 2007- 08
Consumer attitudes to animal welfare: a report for freedom food by IGD (May 2007)
Attitude vs Action
Consumer Focus Scotland report (November 2008)
(b) Proposed Attitudinal Questions for any Future Consumer Survey
Introduction
Target sample
Definition of research objectives
Methodological discussion
Outline approach
7 OBJECTIVE (v): CONSIDERING THE NEED FOR CHANGES IN LABELLING
8 CONCLUSIONS
9 RECOMMENDATIONS
GENERAL REFERENCES
Appendix 1 - List of Consultees
Appendix 2 - Review of analytical tools to establish provenance of pork/pigmeat.
TABLES
Table 1: Size of Scottish Pig Breeding Herd (numbers per year)
Table 2: Geographical distribution of Scottish red meat sales during 2007
Table 3: Distribution of Scottish red meat sales by market outlet in 2007
Table 4: Household consumption of red meat 2005-2006
Table 5: Percentage of Pork sold using Scottish origin or Scotch labelling
Table 6: Pork Products Purchased by Organisation A - Estimated Volumes per annum (not including bacon or other pigmeat products)
Table 7: Spending of Organisation B on all meats and pork
Table 8: Responses to question about pride in high standards of animal welfare in British pig farming
Table 9: Responses to question about preparedness to pay more for pigmeat products from pigs produced to higher welfare standards
Table 10:Responses to question about how much extra consumers would pay for pigmeat products from pigs produced to higher welfare standards