Scottish Government

Emma Collins, Chris Eynon, Pat MacLeod, TNS System Three
Steve Stradling, Transport Research Institute, Napier University
Lynn Crinson, Jennifer Scoons, Jeremy Broughton, Transport Research Laboratory
ISBN 978 0 7559 7236 4 (Web only publication)
This document is also available in pdf format (844k)

CONTENTS

ACKNOWLEDGEMENTS

EXECUTIVE SUMMARY

CHAPTER ONE: BACKGROUND AND OBJECTIVES
BACKGROUND
RESEARCH AIMS AND OBJECTIVES
REPORT STRUCTURE

CHAPTER TWO: METHODOLOGY
DEFINITION OF RURAL ROADS
ANALYSIS OF STATS 19 CONTRIBUTORY FACTORS
OMNIBUS SURVEY
MAIN SURVEY OF RURAL ROAD DRIVERS
QUALITATIVE RESEARCH

CHAPTER THREE: RURAL ROAD DRIVERS
DRIVING ON DIFFERENT TYPES OF ROADS
WHO HAS DRIVEN ON RURAL ROADS?
FREQUENCY OF RURAL ROAD DRIVING
NON-COMPLIANT BEHAVIOURS

CHAPTER FOUR: WHEN THINGS GO WRONG
CONTRIBUTORY FACTORS RECORDED BY THE POLICE
PERCEIVED CAUSES OF ACCIDENTS ON RURAL ROADS
NEAR MISSES AND ACCIDENTS

CHAPTER FIVE: DRIVER SPEED
DRIVERS' REACTIONS TO NATIONAL SPEED LIMIT SIGN
ADJUSTING SPEED
DRIVERS' SPEEDS ON DIFFERENT ROAD LAYOUTS AND CONDITIONS
TYPES OF DRIVERS - BASED ON SPEED

CHAPTER SIX: DRIVER ATTITUDES AND BELIEFS
ATTITUDES TO DRIVING ON RURAL ROADS
TYPES OF DRIVERS - BASED ON ATTITUDE
YOUNGER MALE DRIVERS' FEELINGS AND EMOTIONS ABOUT DRIVING
YOUNGER MALE DRIVERS' PERCEPTIONS OF RISK AND RISK ASSESSMENT IN RURAL ROAD DRIVING

CHAPTER SEVEN: EXPLORING ACTIONS TO REDUCE RURAL ROAD ACCIDENTS
COMMUNICATIONS DEVELOPMENT
OTHER FUTURE ACTIONS

CHAPTER EIGHT: CONCLUSIONS AND RECOMMENDATIONS
OVERVIEW CONCLUSIONS
FUTURE TARGET AUDIENCES
MODIFYING RURAL ROAD DRIVING - FUTURE STRATEGIES AND INITIATIVES
ADDITIONAL AREAS FOR RESEARCH

REFERENCES

GLOSSARY

ANNEX 1: SAMPLING AND STATISTICAL TECHNIQUES USED IN THIS RESEARCH
SAMPLING
CONFIDENCE INTERVALS AND STATISTICAL SIGNIFICANCE
REGRESSION, FACTOR AND CLUSTER ANALYSES
CONCLUDING REMARKS

ANNEX 2: TECHNICAL DISCUSSION: STATISTICAL ANALYSES OF SPEED

ANNEX 3: ATTITUDE STATEMENTS BY CLUSTER

ANNEX 4: OMNIBUS QUESTIONNAIRE

ANNEX 5: RURAL ROAD SAFETY MAIN SURVEY QUESTIONNAIRE

ANNEX 6: QUALITATIVE RESEARCH - DISCUSSION GUIDE

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.