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| Title: | Impact evaluation of the 'Points of Entry' campaign 2008 - Reserach Findings 14/2008 |
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| Description: | Quantitative survey research was conducted in Scotland's six airports to assess the impact of the 'Points of Entry campaign in light of the changes made to campaign materials and sites 2007. The updated materials feature a simple 'Welcome to Scotland' message, simpler use of imagery, greater prominence of the Saltire and more targeted locations. |
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| File: | Europe and External Affairs Research Findings No.14/2008: Impact evaluation of the 'Points of Entry' campaign 2008 PDF 2 [PDF, 115.1 kb: 19 Aug 2008]
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Page updated: Tuesday, August 19, 2008