Flu 2007/08 Campaign - Evaluation Report

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FOOTNOTES

1. See Appendix 1 for poster advertising

2. The standard six social grades, commonly used in research, are based on the current or previous occupation of the chief income earner in the household. ABC1 includes professional, managerial and non-manual occupations, while C2DE includes manual and unskilled occupations and the long-term unemployed.

3. See Appendix 1 for poster advertising

4. Weighting is often used in research to ensure that any changes in results can be attributed to 'real' changes, as opposed to changes in the profile of the sample interviewed.

5. Mean scores are calculated by attributing a value to each response - from +2 for Agree strongly to -2 for Disagree strongly.

Page updated: Friday, July 18, 2008