Scottish Government

TNS System Three
ISBN 978 0 7559 1776 1 (Web only publication)
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Contents

EXECUTIVE SUMMARY

CHAPTER ONE BACKGROUND, METHOD AND OBJECTIVES

CHAPTER TWO MAIN FINDINGS
Health issues of sample
Advertising awareness
Spontaneous awareness
Sources of advertising
Content recalled
Main message recalled from non- TV advertising
Prompted awareness
Where poster advertising seen
Attitudes to advertising
Communication received from GP
Flu jabs in 2007
Prompting to get the flu jab
Visiting the Scottish Government flu website

CHAPTER THREE CONCLUSIONS

APPENDIX 1 CAMPAIGN MATERIALS
APPENDIX 2 QUESTIONNAIRE