CHAPTER FIVE FINDINGS
5.1 The findings presented below follow the format of the consultation questionnaire form. The form was divided into ten sections, with questions specified for each section. The section headings were: (1) 'General'; (2) 'Context'; (3) 'Vision'; (4) 'Key issues to address'; (5) 'Ways of working'; (6) 'Objectives'; (7) 'Key actions'; (8) 'Implementation' ; (9) 'Monitoring and review'; and (10) 'Assessing the effects of implementation'. Within the form there was a mixture of closed questions (box ticking) and open questions (free text). There were also opportunities to supplement each of the closed question responses with further comments, and more space was provided for further comments at the end of the questionnaire.
5.2 The responses to each of the sections are considered in turn in the following pages. In most cases, the analysis of open text and letter responses is followed by an analysis of the closed questions.
General
5.3 Q1.1. The overall aim of the strategy is to set out an approach to sustainable deer management which incorporates the desired environmental, economic and social wellbeing outcomes. To what extent do you think the strategy achieves this?
5.4 Some respondents stated that a clearer statement of dedicated resources would have indicated the Strategy's ability to achieve its vision. While some respondents expressed a desire to see a more inclusive strategy, others felt that the strategy is already too inclusive and broad, and therefore may become less manageable.
5.5 There was some considerable difference between respondents who viewed wild deer as effectively an economic, social and environmental asset, and those who viewed the welfare of wild deer as the paramount issue. One response expressed a particular concern with the connection between deer management and lethal practices, calling for alternative (non-lethal) and more ecologically diverse approach to deer management.
5.6 A number of the responses called for a wider perspective on Scotland's socio-economic needs, so that the Strategy can make a fuller contribution to eco-tourism, environmental sustainability and biodiversity. For instance, one response argued that the strategy placed "too little on general ecology balance and welfare of deer as individuals".
5.7 A comment was made that "reassurance should be given that this strategy will provide landowners and managers the opportunity to consider and implement the objectives and actions identified over a period of at least 10 years".
5.8 There were also calls to stress more strongly the positive impacts of deer and deer management on rural economies and the social fabric of remote rural areas.
All responses:
| No. | % |
|---|
Fully | 3 | 6 |
|---|
Mostly | 27 | 55 |
|---|
Partially | 13 | 27 |
|---|
Not at all | 6 | 12 |
|---|
Responses by respondent category:
| Individuals | EDMGs | Public agencies | National non-governmental organisations | Local communities of interest |
|---|
Fully | 1 | 0 | 2 | 0 | 0 |
|---|
Mostly | 9 | 4 | 8 | 5 | 1 |
|---|
Partially | 9 | 2 | 0 | 1 | 1 |
|---|
Not at all | 3 | 1 | 0 | 1 | 1 |
|---|
Total: | 22 | 7 | 10 | 7 | 3 |
|---|
Context
5.9 Q2.1. Do you have any comments on the factors of change, identified in section 2.3 of the consultation document, which are likely to affect the objectives of deer management in the future?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Local involvement in understanding change and its implications; | "I have no problems with the changes as long as private estates and Deer Management Groups are involved in any changes from the onset". |
Put greater weight on road safety issues; | "As well as addressing legitimate road safety concerns involving deer, shouldn't the DCS also be educating the public in a wider sense with regard to the presence of deer on roads?" |
Disease could be a significant factor of change; | "The issue of wildlife disease could be a significant factor for change in deer management." |
The robustness of evidence on wild deer; | "…In particular the calculations producing the figure of 338 features that remain at risk are hard to follow." "There is robust evidence demonstrating the extent to which populations alter over wide areas where reduction culls are undertaken. This information should be given due consideration." |
Proactive promotion of deer related tourism and recreation; | "A more proactive promotion of deer both for sporting tourism and as an iconic species (red deer) for broader tourism will help to improve the public perception of deer and their management." |
Promote holistic approach to deer management; | "A more holistic approach is welcomed. The agricultural sector is in a state of flux and the impact on the changes in numbers of agricultural herbivores should be taken into account." |
The impact and implications of climate change; | "The document makes strong reference to climate change and possible effects on deer/deer populations/habitats. Much of this can only be supposition at this stage." |
Design of effective conflict management mechanisms; | "Developing effective mechanisms to reconcile conflict is the key to sustainable deer management. The lack of description of mechanisms in this draft is its biggest weakness." |
Vision
5.10 The Strategy presented a 20 years vision according to which there will be widespread understanding and achievement of 'sustainable wild deer management' - the conservation, control and use of all species of deer so as to contribute to a high quality environment, sustainable economic development, and social wellbeing. These outcomes will be supported by effective mechanisms for management interventions and their assessment.
5.11 Q3.1 To what extent do you agree with the vision statement?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Appraising the Deer Commission's long-term thinking, while calling for more concrete mechanisms to assess progress; | "Effective mechanisms will need to be in place within a much shorter timescale to ensure the visions stated…are to be achieved by 2027". |
Important of developing land management measures; | "Other land management measures will need to be considered in order to manage deer numbers. Control of deer numbers by shooting alone would not achieve the vision." |
Achieving balance between economic and environmental aspects, and promoting success; | "The DMG acknowledges the increasing recognition of the economics as well as the environmental importance of deer management. The success in the deer industry should be more widely promoted." |
There were some concerns over the ability to communicate the issues and challenges to the public; | "We support the case for increasing public understanding of wild deer and their management. We believe that it would be helpful for the Scottish Government and its Agencies to more frequently give credit where it is due and acknowledge where progress is being made." "The negative perception of deer management in some quarters is neither accurate nor helpful and reversing that is a shared responsibility between those involved in deer management and relevant public sector interests." |
Achieve and manage the right balance between deer species; | "The detrimental effect of Sika numbers increasing needs stronger emphasis, with the need to safeguard red deer purity. Muntjac should be kept out of Scotland at all costs." |
Local economic benefits; | "More prominence should be given both to the contribution of deer stalking, as in many cases the major generator of employment in remote areas, and to the unquantified number of tourists, and indeed local people for whom herds of red deer are a spectacular attraction - even an 'icon'" |
Importance of articulating the costing, measurement and monitoring of the vision in clearer terms; | "Monitoring is effective if done by people who know the ground, deer and season." |
The positive and negative effects of the interaction between deer and natural systems; | "Deer are part of the natural system and do not have any adverse affects on the natural system." |
Concern that there may not be sufficient focus on deer welfare; | "The vision statement does not contain any reference to the welfare of the deer." |
All respondents:
| No. | % |
|---|
Strongly agree | 11 | 24 |
|---|
Partially agree | 27 | 59 |
|---|
Disagree | 3 | 7 |
|---|
Strongly disagree | 5 | 11 |
|---|
Responses by respondent category:
| Individuals | EDMGs | Public agencies | National NGOs | Local communities of interest |
|---|
Strongly agree | 3 | 0 | 4 | 3 | 1 |
|---|
Partially agree | 15 | 4 | 5 | 2 | 1 |
|---|
Disagree | 1 | 2 | 0 | 0 | 0 |
|---|
Strongly disagree | 2 | 1 | 0 | 2 | 0 |
|---|
Total: | 21 | 7 | 9 | 7 | 2 |
|---|
Key Issues to address
5.12 Q4.1 To what extent do you think the environmental issues identified reflect the key issues sufficiently?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Collaborative working; | "There needs to be an attitude of working with interested parties, including landowners as opposed to an apparently arrogant stance that has existed …" |
Protecting vulnerable areas with proper mechanisms; | "I would like to see a more balanced approach to the reduction in grazing pressure. All avenues should be explored before knee jerk reactions take place. Fencing has to be a tool that could be used to keep all species of herbivores out of a vulnerable area". |
Clarify the evidence on climate change and its specific impact on deer; | "Opportunity needs to be taken to emphasise that research work needs to be carried out in relation to deer populations and climate change to provide a better understanding." "….what is meant by "Climate change adaptation and mitigation is also likely to require deer management to contribute to wider land use issues"? What land use issues, what kind of management would be required, how could this help towards climate change mitigation significantly?" |
Achieving a balanced and well-supported view regarding environmental damage caused by deer, compared to other causes; | "The pressure of deer ….needs to be kept in perspective". "…the negativity towards deer has been displayed and not enough given to other causes of damage to the environment. It would appear to be ok for humans to cause damage by trampling but the deer has to be exterminated for trampling." "Recent MLURI research indicates that much of the damage previously attributed to deer was in fact caused by stock - principally sheep. Many valuable plants in designated areas are actually damaged by blue hares rather than deer." |
Fencing as a viable management tool; | "Fencing has to be a tool that could be used to keep all species of herbivores out of a vulnerable area." |
Too much focus on designated sites and not enough on wider biodiversity; | "The wider biodiversity objectives of the strategy need a greater understanding and development by the agencies of shared objectives." |
All respondents:
| No. | % |
|---|
Fully | 6 | 13 |
|---|
Mostly | 20 | 44 |
|---|
Partially | 16 | 36 |
|---|
Not at all | 3 | 7 |
|---|
Responses by categories:
| Individuals | EDMGs | Public agencies | National NGOs | Local communities of interest |
|---|
Fully | 2 | 1 | 2 | 1 | 0 |
|---|
Mostly | 7 | 2 | 7 | 3 | 1 |
|---|
Partially | 10 | 2 | 0 | 3 | 1 |
|---|
Not at all | 1 | 2 | 0 | 0 | 0 |
|---|
Total | 20 | 7 | 9 | 7 | 2 |
|---|
5.13 Q4.2 To what extent do you think the sustainable economic development issues identified reflect the key issues sufficiently?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Adding value to deer management, venison production, and related economic benefits; | "Perhaps the DCS could look at setting up and possibly subsidising regional butchery, chilling, packing and grading operations" This area is more relevant and possibly an area where value could be added". |
The economic benefits of observing deer in its natural environment; | "Deer are an asset to Scotland. The high ground in Scotland has no other use or economic value since sheep and cattle are no longer worth keeping." |
Managing public perceptions; | "Address public hostility to deer culling for fun/ sport. Many of the economic benefits of deer arise from sport stalking." |
Appreciating the contribution of deer management to the rural economies; | "There needs to be an emphasis on securing rural jobs associated with deer management." |
Integrating stalker activities with tourism and other economic activities; | "Consideration should also be given to added value to wild deer through continued development of venison marketing and wildlife tourism enterprises." |
Achieve fairer distribution of the costs and benefits to stakeholders involved in deer management and tourism; | "It is difficult for those who bear the costs of deer management to share in the tourist revenue that the iconic species stimulates except for fees charged to recreational deerstalkers." |
Assess disease risks associated with deer; | "Assess disease risks associated with deer and develop contingency plans to deal with those risks where possible." |
All respondents:
| No. | % |
|---|
Fully | 12 | 28 |
|---|
Mostly | 16 | 37 |
|---|
Partially | 11 | 26 |
|---|
Not at all | 4 | 9 |
|---|
Responses by categories:
| Individuals | EDMGs | Public agencies | National NGOs | Local communities of interest |
|---|
Fully | 5 | 2 | 3 | 1 | 1 |
|---|
Mostly | 6 | 3 | 4 | 3 | 0 |
|---|
Partially | 6 | 1 | 1 | 3 | 0 |
|---|
Not at all | 2 | 1 | 0 | 0 | 1 |
|---|
Total | 19 | 7 | 8 | 7 | 2 |
|---|
5.14 Q4.3 To what extent do you think the social wellbeing issues identified reflect the key issues sufficiently?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Public education; | "Positive education of the public about deer and their management and their economic value and acceptable exploitation are all very important." |
Risk and safety management; | "There needs to be a greater emphasis on road and traffic related issues". |
Risk to the economic and social wellbeing of communities; | "It should be recognised that the social well being of deer managers and their families is in jeopardy if we continue exterminating deer to zero numbers in these rural communities." |
How would the Strategy resolve the tension between enjoying living deer and killing them?; | "The phrase "broadening participation and enjoyment associated with wild deer" is too vague. The key issue is, we suggest, the determination of the long term balance between enjoying deer while they are alive and killing them. To leave this issue unresolved (and to refrain from aspiring to a resolution of this issue) is to leave the decision to market forces rather than to have a vision for the future economic development of Scotland." |
Promoting ethical and humane alternatives to killings; | "We believe that social wellbeing would be better served by promoting ethical and humane alternatives as opposed to the killing of deer." "The social wellbeing of people in Scotland would surely be better served by promoting a positive, respectful relationship between people and animals." |
All respondents:
| No. | % |
|---|
Fully | 12 | 28 |
|---|
Mostly | 12 | 28 |
|---|
Partially | 13 | 30 |
|---|
Not at all | 6 | 14 |
|---|
Responses by respondent category:
| Individuals | EDMGs | Public agencies | National NGOs | Local communities of interest |
|---|
Fully | 5 | 2 | 1 | 4 | 0 |
|---|
Mostly | 5 | 0 | 6 | 0 | 1 |
|---|
Partially | 6 | 3 | 1 | 3 | 0 |
|---|
Not at all | 3 | 2 | 0 | 0 | 1 |
|---|
Total | 19 | 7 | 8 | 7 | 2 |
|---|
5.15 Q4.4. To what extent do you think the cross-cutting issues identified reflect the key issues sufficiently?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Vague definition of sustainable deer management; | "Nobody has or can 'determine what sustainable deer management' means. How will you 'ensure high levels of deer welfare'. What does 'reconcile diversity in land ownership etc' mean." |
The importance of local knowledge; | "Sustainable deer management policies are best decided by local Deer Management Groups. This includes deer welfare, being mindful that they remain wild animals." |
Collaborative management; | "Collaborative management is to be encouraged although sight should not be lost of who implements and funds deer management on the ground." "Research should emanate from the practical requirements of deer managers rather than the competitive financial pressures prevailing within the research sector and all proposed projects should be developed with practitioner input. An objective should be the avoidance of duplication and a more co-ordinated approach is desirable." |
One respondent felt that reconciling conflicting aims was the most important cross-cutting issue; | "Reconciling conflicting aims is the most difficult issue. In this context the value of fencing is always under-estimated in all Government strategies and this draft is no exception." |
Shooting skills and hunting techniques to minimise animal suffering and to maximise economic benefits; | "There are strong moral and welfare reasons for deer of all species and both genders to have a close season." "We believe that if deer are to be shot some of the main animal welfare concerns associated with deer stalking may be partly addressed by the use of 'culling pens' and this should be further pursued and assessed on animal welfare criteria compared to other methods of killing deer." |
Strengthen the evidence base on the potential impact of the Strategy on wild deer welfare; | "…before new management techniques are implemented or changes are made to the current management scheme, research should be conducted specifically to assess the impact of such changes on deer welfare; |
All responses:
| No. | % |
|---|
Fully | 10 | 23 |
|---|
Mostly | 20 | 45 |
|---|
Partially | 12 | 27 |
|---|
Not at all | 2 | 5 |
|---|
Responses by respondent category:
| Individuals | EDMGs | Public agencies | National NGOs | Local communities of interest |
|---|
Fully | 3 | 2 | 3 | 1 | 1 |
|---|
Mostly | 9 | 2 | 6 | 3 | 0 |
|---|
Partially | 6 | 2 | 0 | 3 | 1 |
|---|
Not at all | 1 | 1 | 0 | 0 | 0 |
|---|
Total | 19 | 7 | 9 | 7 | 2 |
|---|
5.16 Q4.5 How would you rate the priority of each set of key issues?
High quality environment:
| No. | % |
|---|
High | 22 | 52 |
|---|
Medium | 19 | 45 |
|---|
Low | 1 | 2 |
|---|
Sustainable economic development:
| No. | % |
|---|
High | 32 | 76 |
|---|
Medium | 9 | 21 |
|---|
Low | 1 | 2 |
|---|
Social well-being:
| No. | % |
|---|
High | 16 | 39 |
|---|
Medium | 18 | 44 |
|---|
Low | 7 | 17 |
|---|
Cross-cutting:
| No. | % |
|---|
High | 25 | 61 |
|---|
Medium | 12 | 29 |
|---|
Low | 4 | 10 |
|---|
5.17 It is evident that Sustainable Economic Development priorities attained the largest proportion of the responses that rated any of the key issues as a 'High Priority'. By contrast, the rating of Social Wellbeing issues received the largest proportion of 'Low Priority' responses and the smallest proportion of 'High Priority' responses. This is not to say that Sustainable Economic Development was ranked as a higher priority than the other key issues , since respondents were not asked to rank these in order of importance. However, the results give some indication as to the relative emphasis put on key issues by the respondents, and are presented in the following illustration:

5.18 Q4.6 Are there other issues you think should be highlighted?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Facilitate effective engagement and capacity building of different stakeholders; | "The NPA agrees with the issues that have been identified in the table but the most important issue is not addressed. That is the need to establish a network of working deer management groups that have public and private sector buy-in and have the ability to undertake appropriate deer management planning and action on the ground. Many of the issues identified in the table cannot be addressed whilst deer management groups remain so variable in quality and scope." "While the DCS may not have responsibility for these other approaches, the welcome attempt to achieve "joined-up government" requires that solutions to the problem are sought in cooperation with other agencies rather than from a purely deer point of view." |
Encourage a holistic and balanced approach to cross-cutting challenges; | "If we are looking for cost effective deer management, natural biodiversity balance and an increase in tourist potential, then a holistic approach to deer management should be considered. This should consider all the alternatives, including re-introduction of natural predators. Naturally within our council, being within an urban setting, this alternative would not be as favourable. Such assessments must therefore be regionally or locally based." |
Consider the value of fencing; | "The value of management tools such as fencing must be highlighted at every opportunity instead of the negative attitude that has been displayed by SNH to the use of fencing." |
Promote animal welfare; | "I have marked cross-cutting as high priority due to the inclusion of the statement 'ensuring high levels of deer welfare' - this should include the use of the laws regarding close seasons. Animal welfare should come before all else." |
Consult those with substantive knowledge of deer dynamics and deer management; | "Consulting with people lacking knowledge of deer does not help anyone let alone the deer. There might be an advantage in educating them." |
Be more sensitive to local contexts, and rely less on national priority settings; | "It is a waste of time setting national priorities. The sustainable deer management objectives and the balance of economic V social v environment are different in different areas." |
Identify and act upon urban deer management challenges; | "The need for urban deer management to be identified and its requirements and issues understood." |
Integrate deer and rural land management; | "Deer managers have always managed deer as part of an integrated land management approach. Government agencies have in the past been unable to take such a holistic approach. This is to be encouraged in the future." |
Did the Strategy identify adequate financial support for various actions? | "An enabler in all of this will be the provision of financial support for all issues…" |
Encourage local business development; | "I can't emphasise enough the importance of a business on some highland estates of being able to let the lodges to visitors with the availability of deer stalking." |
Ways of Working
5.19 The Strategy has identified a range of principles to guide deer management planning and implementation: (1) integrate a range of deer management and other land-use objectives; (2) use collaboration best suited to achieving the management objectives; (3) adopt a geographical scale and schedule best suited to achieve the management objectives; (4) engage and communicate with all relevant interest; and (5) use sound science and the best available evidence.
5.20 Q5.1 To what extent do you agree with the principles set out?
| No. | % |
|---|
Strongly agree | 22 | 50 |
|---|
Partially agree | 18 | 41 |
|---|
Disagree | 0 | 0 |
|---|
Strongly disagree | 4 | 9 |
|---|
5.21 Q5.2 To what extent do you think these principles are reflected throughout the draft strategy?
Themes identified in the consultation | Examples of relevant statements |
|---|
Develop clearer set of conflict resolution mechanisms, including more enhanced transparency in the process; | "…the guiding principles could say more about conflict resolution. The guiding principles encourage stakeholders to articulate objectives but do not say enough about resolving conflict between competing objectives." |
Ensure that conflict resolution is objective, inclusive, and evidence-based; | "We agree that objectivity in judging the role and impacts of deer management is essential and that this should be evidence based." "Most of the principles quoted are very laudable but it will only be possible to judge them by their execution. If additional stakeholders are to be involved in decision-making, their actual "stake" in wild deer management must be real and not artificially created." |
Emphasise good working relationships between stakeholders, and greater degree of involvement from various agencies; | "The working relationship/conflict between deer managers, other land users and public agencies (policy makers) are particularly important." |
Identify incompatible perspectives and interests; | "While it is important to encourage "mutual understanding" between interest groups (or, more importantly, between different interests of the public), it should be recognised that some interests (of the public) may not be compatible." |
Recognise the importance of nature and natural processes; | "Nature has an amazing way of correcting itself, by compensating for, adjusting to external factors. We need to recognise this and work with nature, and not assume we are nature or we can overcome natural forces bigger than ourselves." |
Identify locally appropriate geographical boundaries; | "Agreeing sound geographical boundaries to areas of agreed policy is crucial". |
| No. | % |
|---|
Fully | 10 | 26 |
|---|
Mostly | 19 | 49 |
|---|
Partially | 8 | 21 |
|---|
Not at all | 2 | 5 |
|---|
Objectives
5.22 Q6.1 To what extent do you think the objectives contributing to a high quality environment will be able to achieve the vision?
Further themes identified in the consultation | Examples of relevant statements |
|---|
Appraising the comprehensive nature of objectives; | "The objectives leading to a high quality environment are comprehensive and welcome." |
Develop more sensitive approach to managing deer control, movement, and species balance; | "There needs to be a concerted effort to cull the non native deer species in Scotland, sika, muntjac & Chinese water deer (if present)." "While reduction in numbers is sometimes desirable, it is not the case that this is always so, and the last sentence of 6 (d) should be reworded accordingly. There should be areas where substantial populations of deer are encouraged to remain, as well as those dedicated to native woodlands or other habitat, where deer must be controlled, without any implication that one is necessarily always better than another." |
Deer should be seen as integral to biodiversity; | " DCS should be more robustly defending deer as a legitimate part of our biodiversity, not agreeing to their status being portrayed constantly as a problem." |
Deer and iconic landscapes of Scotland; | "Management of our open landscapes are what is again Iconic and should be seen as part of our cultural heritage and not as a problem because it has no trees visible." |
Balancing environmental and sustainable economic development objectives; | "As part of this balance the socio-economic factors should also not be divorced from the environmental considerations, all need to be considered as part of a whole to find the balance, which will vary spatially across Scotland." |
Accord deer welfare its proper priority; | "We welcome the statement that deer welfare will be considered in all management interventions. However, deer welfare must not only be considered but also given a high priority. We do not believe that deer are a resource to be exploited to the detriment of their welfare." |
| No. | % |
|---|
Fully | 8 | 17 |
|---|
Mostly | 20 | 43 |
|---|
Partially | 16 | 35 |
|---|
Not at all | 2 | 4 |
|---|
5.23 Q6.2 To what extent do you think the objectives contributing to sustainable economic development will be able to achieve the vision?
Further themes identified in the consultation | Examples of corresponding statements |
|---|
Identify quality assurance mechanisms to increase economic opportunities; | "There needs to be recognition that increasing the economic opportunities associated with wild deer can be achieved via further growth of quality assured sources of wild venison…" |
Work to change negative attitudes towards deer; | "…the wording of 6.2 (b) implies an inferior ranking for deer when measured against agriculture and forestry. While this is sometimes the case, it is not always so, and the second sentence of this paragraph should be amended accordingly. It might also be considered that in certain areas, agriculture or forestry or tourism can cause economic loss to deer managers and a truly balanced approach would be welcome". |
Promote the various qualities of venison; | "The food potential of the venison resource is also of primary importance. Deer stalking is already widely accessible to those who wish to try." |
Enhance the supply chain of venison production; | "There have been considerable efforts to develop the market and supply chain for venison and this should be recognised, but there is also great potential for further development. ....on gaining the support of the key product outlets, collaboration is required and this should not be lost on the setting and reviewing of RPAC regional priorities in delivering the Scottish Rural Development Programme...." |
Encourage a range of tourism, wildlife, and stalking activities; | "We would welcome support for developing markets for recreational stalking as an integral part of deer management in Scotland...recreational stalking by non full time employees is undertaken by a huge variety of people from all backgrounds and budgets...An emerging sector which should be encouraged is that of wildlife watching...." |
| No. | % |
|---|
Fully | 10 | 23 |
|---|
Mostly | 14 | 32 |
|---|
Partially | 14 | 32 |
|---|
Not at all | 6 | 14 |
|---|
5.24 Q6.3 To what extent do you think the objectives contributing to social wellbeing will be able to achieve the vision?
| No. | % |
|---|
Fully | 9 | 20 |
|---|
Mostly | 15 | 34 |
|---|
Partially | 17 | 39 |
|---|
Not at all | 3 | 7 |
|---|
5.25 The following illustration makes it possible to provide a comparison between the responses to the above questions. Overall, respondents seemed more positive about the prospect for achieving high quality environment objectives compared to achieving sustainable economic development and achieving social wellbeing:

Further themes identified in the consultation | Examples of corresponding statements |
|---|
Raise awareness of road safety issues through education and appropriate measures; | "The health issues again require education and proper monitoring, Road safety and deer related rta's can again be associated with proper use of fencing as a proper management tool to prevent ingress of deer to areas where they are not wanted, along with educating the motorist of correct speeds for danger areas." |
Address venison quality control issues; | "Promoting venison as a healthy food is commendable but need to recognise that wild venison is not the same thing as the production of prime venison. Culling wild animals with a range of objectives will result in a variable and seasonal product with marketing limitations." |
Promote venison as healthy food with appropriate use of scientific evidence; | "Venison can be more successfully promoted to the wider population as a healthy safe food if the rhetoric over wild venison's benefits can be backed up credibly and independently with robust traceability." |
Disseminate information on ticks; | "More information on ticks and Lymes disease should be made available." |
5.26 Q6.4 Overall, do the objectives cover the needs of all four species of wild deer in Scotland? If not, what other objectives are required?
5.27 Many respondents felt that the objectives covered the need of all four species. However, on several occasions, there were concerns over the expansion of Sika deer. While recognising the economic opportunities of this trend, several respondents felt that these "should not be used as a reason to encourage range expansion".
5.28 Another perspective was that Roe deer numbers were growing and needed to be addressed. For instance, one respondent argued that:
"Possibly more should be made of roe deer numbers needing greater management around urban areas. Educating police, council authorities and also the general public that it will be necessary for stalkers to be operating in these areas to control growing roe numbers".
5.29 A different perspective highlighted the potential conflict between human and wildlife needs, for example: "There is no attempt to cover the needs of any deer species. The objectives are not designed to do this, but to cover human needs."
5.30 Q6.5 Are there any objectives which you think do not apply to a particular species of wild deer in Scotland? If so, why?
5.31 There was considerable support for the objectives. However, some respondents felt that deer management should be more narrowly defined, and therefore the Strategy should have omitted other objectives related, for instance, to tourism. Other responses raised concerns more specific to the hybridisation of deer and the spread of specific species, Sika in particular.
5.32 Q6.6 Does the strategy address the future management of non-native deer species appropriately?
5.33 Among those responding to this question there seemed to be a shared concern over the rise of Sika numbers, and its implication to the health and well-being of other (native) deer. Some responses would have liked to see more specific objectives to address this issue.
5.34 Q6.7 Do you think the strategy addresses the interactions of deer management and climate change sufficiently?
| No. | % |
|---|
Fully | 9 | 21 |
|---|
Mostly | 13 | 31 |
|---|
Partially | 11 | 26 |
|---|
Not at all | 9 | 21 |
|---|
5.35 Many respondents have expressed a need to see more robust evidence about the relationship between deer activities, deer management and climate change.
5.36 Q6.8 To what extent do you think the draft strategy sets out an appropriate balance of objectives across the headings of a high quality environment, sustainable economic development and social wellbeing?
5.37 There were a few caveats, emphasising the different perspectives and interest involved in deer management. For instance, one response from a non-governmental organisation argued that:
"There is for the first time a commendable balance to the strategic thinking which this Consultation Paper represents, sustainability being defined in environmental, economic and social terms."
5.38 At the same time, a response from another non-governmental organisation suggested that:
"It is unfortunate that the "key issues" labelled as "cross-cutting" are not addressed explicitly in section 6. It seems, from this, that objectives to address these issues are less important. Because the issues are cross-cutting, the converse may be true."
All respondents:
| No. | % |
|---|
Fully | 7 | 17 |
|---|
Mostly | 19 | 45 |
|---|
Partially | 13 | 31 |
|---|
Not at all | 3 | 7 |
|---|
Responses classified by respondent category:
| Individuals | EDMGs | Public agencies | National NGOs | Local communities of interest |
|---|
Fully | 2 | 1 | 3 | 0 | 1 |
|---|
Mostly | 9 | 3 | 4 | 3 | 0 |
|---|
Partially | 7 | 2 | 1 | 3 | 0 |
|---|
Not at all | 1 | 0 | 0 | 1 | 1 |
|---|
Total: | 19 | 6 | 8 | 7 | 2 |
|---|
Key Actions
5.39 The closed question responses are summarised below, followed by further themes identified by text and letter responses.
5.40 Q7.1 To what extent do you think the high quality environment actions will be able to achieve the objectives?
| No. | % |
|---|
Fully | 5 | 12 |
|---|
Mostly | 22 | 52 |
|---|
Partially | 11 | 26 |
|---|
Not at all | 4 | 10 |
|---|
5.41 Q7.2 To what extent do you think the sustainable economic development actions will be able to achieve the objectives?
| No. | % |
|---|
Fully | 4 | 9 |
|---|
Mostly | 20 | 47 |
|---|
Partially | 13 | 30 |
|---|
Not at all | 6 | 14 |
|---|
5.42 Q7.3 To what extent do you think the social wellbeing actions will be able to achieve the objectives?
| No. | % |
|---|
Fully | 1 | 2 |
|---|
Mostly | 18 | 42 |
|---|
Partially | 18 | 42 |
|---|
Not at all | 6 | 14 |
|---|
5.43 Q7.4 To what extent do you think the cross-cutting actions will be able to achieve the objectives?
| No. | % |
|---|
Fully | 7 | 16 |
|---|
Mostly | 12 | 27 |
|---|
Partially | 20 | 45 |
|---|
Not at all | 5 | 11 |
|---|
Further themes identified in the consultation in connection with achieving the objectives | Examples of corresponding statements |
|---|
Incorporating various outcomes | "We welcome a strategy for sustainable deer management which incorporates the necessary environmental, economic and social wellbeing outcomes." |
Encourage quality assurance and standards in deer management and related products; | "The Strategy should promote and encourage the role of quality assurance." |
Support for the Strategy's emphasis on wildlife tourism and its economic benefits; | "The emphasis on deer related wildlife tourism is most welcome." |
Educating the general public and public authorities about the economic benefits of deer management; | "A concerted effort is required to increase public understanding of deer management ....the insistence in this Consultative draft on a recognition of the public interest in deer management carries with it an obligation on the public and its representative bodies to share the responsibility for delivering sustainable deer management.....it must be acknowledged that a one size-fits-all approach is not appropriate". |
Develop a more systemic method of monitoring progress on key actions; | "Possible indicators for minimising costs associated with deer should include the value of agricultural and forestry damage." "The NPA feels strongly that this section needs to better articulate how the key actions will be implemented. The table for each point needs to articulate clearly what mechanism will be used to try and achieve the action, who is the lead partner for each action, what is the timescale and what are the estimated costs." |
5.44 Q 7.6 What do you think are the top priorities for action?
Themes identified in the consultation | Examples of corresponding statements |
|---|
One respondent commented on the evidence behind management decisions; | "Use sound science to underpin management decisions." |
Several respondents had practical suggestions for additional or revised priorities, for instance: | "1. Include All relevant interests engaged in deer management planning and implementation. 2. Achieve government targets on favourable conditions. 3. Protect carbon rich soils on non designated land. 4. Retain existing markets and develop new markets associated with wild deer. 5. Seek to capture fairly the economic value of wild deer among those involved in deer management." |
5.45 Q7.7 To what extent do you agree with the proposed indicators to monitor progress of the actions?
Themes identified in the consultation | Examples of corresponding statements |
|---|
Basing the indicators on sound evidence; | Indicators should be easily understood and based on indisputable evidence. |
General agreement with the indicators identified in the strategy; | "These seem to form a very sensible starting point - time will tell if they provide sufficient coverage of the issues and actions". |
Ensure that adequate statistics is available on road accidents; | "Number of reported road traffic accidents involving wild deer will be under reported especially in more rural areas as there is less likely to be anyone around to report to." |
Take advantage of the knowledge of deer management groups; | "The coverage of deer management groups should be the sole group of bodies concerned and trusted to carry out management." |
Incorporate data on species and habitats; | "Refer to specific BAP species and habitats with known impacts related to deer populations…" |
| No. | % |
|---|
Strongly agree | 4 | 9 |
|---|
Partially agree | 31 | 70 |
|---|
Disagree | 6 | 14 |
|---|
Strongly disagree | 3 | 7 |
|---|
Implementation
5.46 Q8.1 What opportunities do you identify for you/your organisation to contribute to implementing the actions in section 7?
5.47 Several participants stressed the importance of on-going involvement of stakeholders in implementing the Strategy and managing wild deer in Scotland. For example, one response argued for:
"increasing the ease for anyone wishing to study/stalk deer and providing the opportunity for a 'one stop shop' so that potential guests/visitors can deal with one person/agency for all their needs; [and] Encourage participation in the whole experience from hill right through to the larder/dealer".
5.48 A number of respondents welcomed the opportunity to become involved in promoting awareness in wild deer-related issues, ranging from sustainable management practices to the impact of deer on urban-rural fringe areas and road safety.
5.49 SQWV's response suggested that SQWV membership can benefit venison producers and support the Strategy through promoting high quality and sustainable production.
5.50 Professional deer managers offered their knowledge and expertise for better deer management practices and public education of wild deer management challenges.
5.51 Many of the respondents emphasised the cross-cutting nature of deer management, and welcomed the opportunity to engage collaboratively with the implementation of the strategy. The responses tended to reflect the particular position of different stakeholders. The following three examples demonstrate these responses:
- " WGDMG anticipates being closely involved in the implementation of the new Strategy. We will take a constructive stance but will also, when necessary, stand firm in defending the right of those who bear the cost and responsibility of managing wild deer to do so at a practical level without excessive interference."
- " BASC Scotland can contribute by: dissemination of information to the stalking community, aiding in the development and delivery of Best Practice, providing training, taking part in public education exercises with DCS/Government support and/or funding."
- "It is important that animal welfare perspectives are used to balance the overwhelming dominance of sport-killing interests on the current Stakeholder Advisory Group. Nine groups whose members benefit directly from sport-killing compared to one group representing animal welfare interests is not proportionate. The League Against Cruel Sports would be happy to play a role in continuing to advise the process of development of national and local strategies, but is not resourced to play a significant role from its own resources… We would be happy to consider providing comment on impact assessments and advice on how activities should be amended to ensure high welfare standards."
Monitoring and Review
5.52 Q9.1 To what extent do you agree with the proposed approach to monitoring the strategy?
| No. | % |
|---|
Strongly agree | 14 | 34 |
|---|
Partially agree | 20 | 49 |
|---|
Disagree | 4 | 10 |
|---|
Strongly disagree | 3 | 7 |
|---|
5.53 Further issues connected to monitoring and review identified in the consultation:
5.54 While a number of respondents supported the 5 yearly review framework, there were a number of practical suggestions for Monitoring and Review, as well as some criticism of the suggested framework:
- The NPA suggested that a yearly review of the actions be undertaken to ensure that progress is being made against the Strategy.
- "Maximum use should be made of existing information";
- "All "indicators" referred to in the strategy should have a timescale for delivery."
- There was some scepticism as to the merit of monitoring: "This has been done for years and change is little and slow (if any)…very little has changed or will change in our lifetime. Monitor as much as you like!"
- "It may be more useful to work towards a long-term aspiration of simple but effective (directly relevant) monitoring frameworks."
- "Working on the land is a life's work and not short term. Generations of people have looked after the land with this view and I do not agree with short term fads because nothing in nature is short term."
- "One must believe the science even when it is not giving the expected answers and do further research to confirm findings prior to acting."
- "It is not clear which is actually proposed - if you mean to stick to a few samples, you forget deer move according to season and food availability as well as reproductive instinct, so that the sampling points could be in the wrong place."
- "Could be more robust in terms of insight into how the strategy will be implemented."
- "The methodology seems acceptable, but critically the indicators and specific objectives to be measured have not yet been identified."
- "The indicators and specific objectives to be monitored are not identified and previous experience indicates that those chosen may not be sufficiently sensitive or based on sufficiently sound science to give the correct answers."
- "There is no clear approach to the monitoring. Who will monitor and how? How will organisations be expected to report? Who will be expected to report? How will all the ongoing work not done through the lead organisations be collected?"
Assessing the effects of implementation
5.55 Q10.1 To what extent do you agree the draft strategy has taken on board the potential effects on the environment identified in the Environment Report?
| No. | % |
|---|
Fully | 11 | 34 |
|---|
Mostly | 13 | 41 |
|---|
Partially | 5 | 16 |
|---|
Not at all | 3 | 9 |
|---|
5.56 Further issues identified in the consultation:
5.57 There were some sceptical responses, such as: "There can be no proper solution to such a wide subject in time and space", and "the Environmental Report is a clear indictment of failings and incoherence in the draft strategy."
5.58 However, others felt that "it would appear that the draft strategy fully considers the potential effects on the environment, at least as much as is required."
5.59 There were some concerns over the environmental impact of "severe general killings, and questioning such as: "Are deer not part of the environment"?
5.60 Q10.2 To what extent do you agree the draft strategy has taken on board the potential socio-economic effects identified in the Socio-Economic Report?
| No. | % |
|---|
Fully | 11 | 32 |
|---|
Mostly | 11 | 32 |
|---|
Partially | 6 | 18 |
|---|
Not at all | 6 | 18 |
|---|
5.61 Compared to potential environmental impact, there was more scepticism and questioning as to whether the draft strategy has duly considered its potential economic implications. This is reflected in the open text and letters submitted during the consultation, and discussed in the following paragraphs:
- Not all respondents agreed that socio-economic issues have significant bearings on deer management. Furthermore, another response argued that "the deer sector has to the great extent be kept in its present form." While recognising the economic benefits identified in the report, the response advocated that "the additional cost implications which that brings will be funded to the substantial part by the public purse…"
- Some respondents argued for programmes to increase awareness of public expectations and to promote adjustment of management techniques in order to benefit environmental considerations.
- Another response argued that "local tales about local events give local and unique understanding. There should be opportunities for employment in skilled control of indigenous species with food production, high grade tourism and local culture.
- There was also an argument that "the policy must advocate the benefits of sport stalking and sport tourism in deer management and in delivering the strategy. A vibrant, economically healthy, stalking industry must be maintained as a key thread to delivery."