Design at the Heart of House-Building

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ANNEX 1 EMAIL SURVEY

DESIGN AT THE HEART OF HOUSE BUILDING: EMAIL SURVEY

INTRODUCTION

This email survey is part of a Scottish Executive commissioned research project entitled Design at the Heart of House Building being carried out by a consortium of universities (Heriot-Watt University; Edinburgh University and Edinburgh College of Art) with the support of Homes for Scotland. The research aims to highlight good practice in putting design at the centre of the building process in the Scottish house building industry.

This email survey focuses on the design process with particular emphasis on:

1. understanding issues surrounding skills and training in design in house-building organisations;
2. exploring whether there is a clear vision and understanding of design and design policy.

Please complete the questionnaire digitally on screen as this should be quicker for you and will greatly aid our analysis. You may have to contact colleagues for some of the information needed to complete the questionnaire but once this has been assembled it should take no more than 20 to 25 minutes to complete. Much of the questionnaire consists of tick boxes (simply click on the box to record your answer) but there is also space in text boxes to record more detailed answers. Please note that where you answer in the text boxes, these boxes will expand to fit the length of your answer. We request that you complete the whole questionnaire but if you have insufficient time to do this, please complete what you can and return the questionnaire as this should still give us useful information. If you are unable to complete many of the longer questions, your answer to question 2.1 is particularly important since it will give us an understanding of how you define design in the context of your activities.

Thank you for your help in this research which is of importance to the house building industry in Scotland. If you have any queries regarding the questionnaire please contact Jimmy Morgan at Heriot-Watt by email or telephone: 0131 451 3347. Please return completed questionnaires by email to james.morgan@sbe.hw.ac.uk by WEDNESDAY 20THDECEMBER 2006. ALL REPLIES ARE IN COMPLETE CONFIDENCE AND NO COMPANY OR INDIVIDUAL WILL BE NAMED IN THE REPORTING OF THE SURVEY RESULTS.

1. BACKGROUND INFORMATION

1.1 Respondent Details

Company Name

Your Name

Telephone

Email

1.2 In which country is your company HQ situated?

Scotland
Elsewhere in UK
Non- UK

1.3 Where is your company head office located (or Scottish HQ if company HQ not in Scotland)?

City/town

Local authority area

1.4 How many homes did your company complete in Scotland in 2005/06?

1.5 In which of the following regions (defined by Homes for Scotland Regional Committee areas) has your company built homes during the past 5 years (include all areas where development is complete or on-site)?

East Central Scotland

Grampian

Highland & Moray

Lothian & Borders

Strathclyde

Outside Scotland

1.6 In which Scottish region is your company most active?

1.7 Which market segments does you company build for? Please indicate by placing a number in box for the segments you build for ( e.g. if all three, put "1" in the box you build for the segment you build most, "2" second most and "3" third most frequently.)

Starter Home

Mid market

Executive Development

2. DEFINITION AND VALUE OF DESIGN

2.1 How would you define design as it relates to your company's activities?

2.2 How important is design in your developments?

Unimportant

Important

Very important

Essential

2.3 Please rate the importance to your company of the following aspects of design in your developments, where 1 equals "most important" and 4 equals "least important" of the categories shown.

Interior design, specification and layout

External building design

Development design and layout

Urban design

2.4 Why, if at all, is design important to your company? (Tick all that apply)

Adds to sale value of homes

Improves company image

Makes homes easier to sell

Helps get through planning process

Makes homes sell more quickly

Other

Fits with company objectives

If other, please specify:

2.5 Please rank the most important "3" items to your company form the following list when you are undertaking a development with "1" being the most important and 3 the third most important. (Please answer separately for each market segment for which your company builds.) If other development issues not shown on the list are amongst the top three issues for you, put a tick the "other" box, then name the issue and rate it in the text box below.

Issue

Starter home

Mid market

Executive Development

Buildability

Development cost

Design quality

Individuality of house design

Local/vernacular design

'Kerb appeal'

Marketability

Sale price

Other

If other, please specify:

3. DESIGN STAFF AND TRAINING

3.1 How many staff are employed by your company (in Scotland) in each of the following categories and if you commission or "buy-in" services, how many outside staff have worked on your developments in the last 12 months?

Role*

In-house
(number of staff)

Bought-in during the last 12 months
(number of staff**)

Design Related Staff

Architects

Building Design Technicians

Landscape architects

Quantity surveyors

Structural/civil engineers

Project managers

Interior Designer

Urban Designers

Graphic designers

Master planners

Town planners

Flood engineers

Traffic engineers

Archaeologists

Environmental engineers

Other Design staff***

Other staff

Sales/marketing staff

Other non-manual

Manual

Total

*List each member of staff only once under their main role for your company. Include professionals who work in-house or are consultants contracted to work on a project, do not include local authority employees involved in your projects.
**Estimate numbers of staff working on your developments.
***If there are other staff you consider to carry out design functions which are not covered by the headings here, please include them in this box. Note that sales staff are listed separately.

3.2 How has the number of design related staff employed by your company changed over the last 5 years?

Increased

Decreased

Not changed

3.3 If your company commissions or "buys in" building design services from other companies, how has the number of design related staff "bought in" by your company changed over the last 5 years?

Increased

Decreased

Not changed

3.4 Does your company provide or give access to building design training for your staff?

Yes

No

If yes, please give details below of numbers of staff and types of training:

3.5 How has the amount of building design training undertaken by your staff changed over the last 5 years?

Increased

Decreased

Not changed

3.6 How would you rate the availability of building design training for staff in the housing development industry?

Inadequate

Adequate

Good

Excellent

3.7 How would you rate the quality of building design training for staff in the housing development industry?

Inadequate

Adequate

Good

Excellent

4. INFLUENCES ON DESIGN IN THE DEVELOPMENT PROCESS

This section seeks to collect information on issues or factors which impact on your company's ability to produced high quality design in your developments. As far as possible, these are grouped into related topics. At the end of this section there is also an opportunity for you to comment on issues which are not covered in the list.

4.1 On balance, do the following improve or inhibit your ability to produce a high quality of design in your developments?

Assist

Inhibit

No impact

Don't know

Planning system as a whole

SPPs

PANs

Masterplans/Urban Development Frameworks

Development/Design briefs

Design standards

Development Control

Land release policies/supply

Time taken by the planning process

Complexity of the planning process

Level of flexibility in the planning process

Level of design skills in planning authorities

Resource levels in planning authorities

Involvement of local planning committees

Local Authority Roads Departments

Local Authority Cleansing Departments

Local Authority Landscape Departments

Scottish Executive Architecture Policy

Urban Design Policy - Designing Places

Architecture & Design Scotland

Conservation

SEPA

Scottish Water

Health and Safety considerations

Building Regulations

Changing building regulations legislation

Legislation changes other than building regs

Insurance considerations

Development finance considerations

Consumer mortgage considerations

Consumer preferences

4.2 What are the main factors (possibly including factors not covered above) which assist your ability to produce high quality housing developments?

4.3 What are the main factors (possibly including factors not covered above) which inhibit your ability to produce high quality housing developments?

5. VARIATION IN DESIGN

5.1 Which of the following statements best reflects the variation in design between your developments (tick one box in each row)?

AlwaysUsuallySometimesNever
Design varies minimally between developments
There are significant design differences between different developments
Developments are individually designed

5.2 If you have some individually designed developments, do these designs influence your more standard products?

Yes

No

If yes, please give details below:

5.3 What, if any, barriers or constraints are there in applying aspects of individual design to more standard products?

6. STANDARD HOUSE TYPES

The term "Standard House Type" is commonly used to describe housing where one or all of the following are repeated from a standard template by a developer: floor plan; elevations; finishes; site design and layout. The developer may sometimes refer to a standard house type by a name for marketing purposes.

6.1 Does your company use standard house types?

Never

Sometimes

Usually

Always

6.2 How many standard house types do you use (in Scotland)?

6.3 Over the past 5 years how has the number of different standard house type you use in Scotland changed?

Increased

Decreased

Not changed

6.4 On what proportion of your developments do you use standard house types?

%

6.5 Over the past 5 years how has the proportion of developments on which you use standard house types in Scotland changed?

Increased

Decreased

Not changed

6.6 Overall, how does the use of standard house types impact on the design quality of your housing developments?

Improves quality

Reduces quality

Has no impact on quality

Why is this the case:

7. MODERNISING CONSTRUCTION

7.1 Has the modernising construction agenda influenced the way your company operates?

Yes

No

Don't know

Please give details below:

7.2 Has the amount of off-site fabrication used by your company increased over the last 5 years?

Yes

No

Don't do any off-site fabrication

If yes, please give details below:

7.3 If you use off-site fabrication, how does this impact on design quality?

Improves quality

Reduces quality

Sometimes improves and sometimes reduces

Has no impact on quality

Why is this the case:

7.4 Over the past 5 years how has the proportion of locally sourced materials in your developments changed?

Increased

Decreased

Not changed

If it has changed, please give details below:

7.5 Over the past 5 years how has the proportion of recycled materials in your developments changed?

Increased

Decreased

Not changed

If it has changed, please give details below:

7.6 Is your company registered with Constructing Excellence?

Yes

No

8. DESIGN QUALITY OF HOUSING PRODUCTS

8.1 If any of your developments have won design awards over the last 5 years please give details below (if more than 3 examples, please give most recent).

Development name

Number of units

Local authority area

Award (title and awarding body)

Year of award

8.2 What are the main factors which contributed to your ability to produce award winning developments?

Please complete the questionnaire, save it as a word file and return it as an email attachment to Jimmy Morgan at Heriot-Watt University james.morgan@sbe.hw.ac.uk by WEDNESDAY 20 TH DECEMBER 2006. ALL REPLIES ARE IN COMPLETE CONFIDENCE AND NO COMPANY OR INDIVIDUAL WILL BE NAMED IN THE REPORTING OF THE SURVEY RESULTS.

Page updated: Thursday, November 08, 2007