Scottish Government

TNS System Three
158412/158413/160264

ISBN 978 0 7559 6819 0 (Web only publication)

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CONTENTS

Campaign Summary: VoteScotland 2007 post-campaign evaluation

EXECUTIVE SUMMARY

CHAPTER ONE BACKGROUND AND OBJECTIVES

CHAPTER TWO METHOD

CHAPTER THREE MAIN FINDINGS
Advertising awareness
General advertising awareness
Impact of the different media channels
Total campaign reach
Statements about the advertising
Campaign attribution
Awareness of election process and voting system
Awareness of the election
Registration levels
Knowledge about the voting systems
Attitudes towards voting
Knowledge about the Electoral Commission

CHAPTER FOUR CONCLUSIONS

Appendix 1 QUESTIONNAIRE

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.