Scotland's International Image "Sense of Place": Impact Evaluation of the "Points of Entry" Campaign 2007

DescriptionThe research was conducted in 2007 to assess the impact of the 'Points of Entry' poster campaign in Scotland's airports in light of the changes made to the campaign materials foillowing the 2006 evaluation.
ISBN
Official Print Publication Date
Website Publication DateSeptember 18, 2007

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Scotinform Ltd
June 2007

Scottish Government Social Research Group

ISBN 978 0 7559 6746 9 (Web only publication)
ISSN 0950 2254

This document is also available in pdf format (440k)

CONTENTS

ACKNOWLEDGEMENTS

EXECUTIVE SUMMARY

CHAPTER ONE CONTEXT, AIMS AND OBJECTIVES

CHAPTER TWO METHODOLOGY

CHAPTER THREE RESEARCH FINDINGS
IMPRESSIONS OF SCOTLAND
COMPARISON OF ARRIVAL WITH OTHER AIRPORTS
DESCRIBING SCOTLAND
"SENSE OF PLACE" CAMPAIGN
ATTITUDE STATEMENTS
LIKELIHOOD OF RECOMMENDING SCOTLAND AS A PLACE TO VISIT, LIVE AND WORK, TO DO BUSINESS AND INVEST

CHAPTER FOUR CONCLUSIONS AND RECOMMENDATIONS

APPENDICES
APPENDIX 1: QUESTIONNAIRES
APPENDIX 2: COUNTRIES OF RESIDENCE - RESPONDENTS
APPENDIX 3: IMPRESSIONS OF SCOTLAND PRIOR TO ARRIVAL
APPENDIX 4: FIRST IMPRESSIONS OF SCOTLAND
APPENDIX 5: RATING OF ARRIVAL AT AIRPORT
APPENDIX 6: WORDS USED TO DESCRIBE SCOTLAND
APPENDIX 7: RECALL OF VISUALS

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Thursday, September 13, 2007