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| Title: | Scotland's International Engagement and the China Strategy: Perceptions of Marketing Materials |
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| Description: | This research by Ipsos MORI, 2006, was part of a programme of research to support the delivery of the China Strategy and presents how key audiences in China perceive the marketing materials that the Scottish Executive and Visit Scotland have produced to promote Scotland. |
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| File: | Scotland's International Engagement and the China Strategy: Perceptions of Marketing Materials PDF 9 [PDF, 350.6 kb: 13 Sep 2007]
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Page updated: Thursday, September 13, 2007