Scotland's International Engagement and the China Strategy: Perceptions of Marketing Materials

DescriptionThis research by Ipsos MORI, 2006, was part of a programme of research to support the delivery of the China Strategy and presents how key audiences in China perceive the marketing materials that the Scottish Executive and Visit Scotland have produced to promote Scotland.
ISBN0 7559 6728 5
Official Print Publication DateSeptember 2007
Website Publication DateSeptember 18, 2007

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Sara Davidson and Jane MacLardie, Ipsos MORI

ISBN 978 0 7559 6728 5 (Web only publication)
ISSN 0950 2254

This document is also available in pdf format (352k)

CONTENTS

List of Tables
Acknowledgements
Introduction
Methodology
Key Findings

Appendices
Appendix 1:Chinese Business Sample
Appendix 2: Locations of Research Among Students and University Staff in China

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Thursday, September 13, 2007