USA Strategy Communications Research

DescriptionThis report by TNS System 3 (2007) reviews knowledge and awareness of Scotland in the USA and discusses the attitudes of key target audiences to communications materials to promote Scotland in the USA.
ISBN9780755967292
Official Print Publication DateSeptember 2007
Website Publication DateSeptember 18, 2007

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TNS System Three

Scottish Government Social Research
2007

ISBN 978 0 7559 6729 2 (Web only publication)
ISSN 0950 2254

This document is also available in pdf format (372k)

CONTENTS

INTRODUCTION
COMMUNICATIONS MATERIALS
KNOWLEDGE AND PERCEPTIONS
OVERARCHING THEMES
SUPPORTING FACTS
IMAGE SHEETS
CONCLUSIONS AND RECOMMENDATIONS

APPENDICES
APPENDIX 1: QUALITATIVE SAMPLE
APPENDIX 2: STIMULUS MATERIALS

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Wednesday, September 12, 2007