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| Title: | Scotland's International Strategy: Research to Support Scotland's Strategy for Stronger Engagement with Germany: Marketing Scotland in Germany |
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| Description: | This research by Ipsos MORI, 2007, was part of a programme of research to support Scotland’s strategy for stronger engagement with Germany. It discusses how target audiences in Germany perceived the marketing materials developed by the Scottish Executive and Visit Scotland to promote Scotland in Germany. |
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| File: | Scotland's International Strategy: Research to Support Scotland's Strategy for Stronger Engagement with Germany: Marketing Scotland in Germany PDF 11 [PDF, 703.4 kb: 12 Sep 2007]
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Page updated: Wednesday, September 12, 2007