NHS Careers Campaign 2005-07: Evaluation Report

DescriptionThis report provides an evaluation of the effectiveness of the 2006 and 2007 phases of the NHS Careers campaign.
ISBN978 0 7559 6691
Official Print Publication DateAugust 2007
Website Publication DateAugust 07, 2007

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TNS System Three
158412

ISBN 978 0 7559 6691 2 (Web only publication)
ISSN 0950 2254

This document is also available in pdf format (404k)

CONTENTS

Campaign Summary

Executive Summary

Chapter One Background and Method

Chapter Two Main Findings
Advertising Awareness
Appeal of Careers in NHS Scotland
Attitudes towards Careers in NHS Scotland

Chapter Three Conclusions

Appendix 1 Post-Campaign Questionnaire

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Executive Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Wednesday, August 01, 2007