TNS System Three
158412
ISBN 978 0 7559 6691 2 (Web only publication)
ISSN 0950 2254
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CONTENTS
Campaign Summary
Executive Summary
Chapter One Background and Method
Chapter Two Main Findings
Advertising Awareness
Appeal of Careers in NHS Scotland
Attitudes towards Careers in NHS Scotland
Chapter Three Conclusions
Appendix 1 Post-Campaign Questionnaire
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.