Appendix 1. Scottish Mosaic
Scottish MOSAIC is a neighbourhood classification system developed by Experian. It draws on a large number of Census variables, augmented by some published non-Census information, to generate a way of discriminating between postcodes in terms of housing and population types, and densities. The system has 12 broad groups, subdivided into 47 types. The whole of each postcode is allocated to whichever MOSAIC category appears the most appropriate, on the basis of the overall statistics for the postcode. This 'geo-demographic' system has been used in the sampling for the SHS.
At the sampling stage, it enables us to stratify postcodes by MOSAIC type prior to drawing the addresses for the survey, thus ensuring that our random sample of addresses properly reflects the profile of Scotland. In 2000, the MOSAIC classification was extensively revised. While this does not affect its use for sampling, it has made MOSAIC less appropriate for analysis of the survey and makes the classification used since 2001 incompatible with previous data.
Table A: Descriptors of MOSAIC Areas and comparison with 2005/2006 SHS
| Descriptor* | | % of all households | % of SHS households |
|---|
A - Upper echelons | Captains of Industry | A01 | 1.8 | 1.7 |
|---|
Percentage of all households - 6.1% | Wealth of Experience | A02 | 2.1 | 2.1 |
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Percentage of SHS households - 5.9% | New Influentials | A03 | 2.1 | 2.1 |
|---|
B - Families on the move | Successful Managers | B04 | 2.5 | 2.6 |
|---|
Percentage of all households - 10.6% | White Collar Owners | B05 | 3 | 2.9 |
|---|
Percentage of SHS households - 10.9% | Emerging High Status | B06 | 1.8 | 1.9 |
|---|
New Suburbanites | B07 | 2.6 | 2.7 |
|---|
Settling In | B08 | 0.5 | 0.5 |
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Military Might | B09 | 0.2 | 0.3 |
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C - Small town propriety | Songs of Praise | C10 | 2.8 | 2.8 |
|---|
Percentage of all households - 10.2% | Ageing in Suburbia | C11 | 3.2 | 3.2 |
|---|
Percentage of SHS households - 10.5% | Blue Collar Owners | C12 | 4.2 | 4.5 |
|---|
D - Country lifestyles | Towns in Miniature | D13 | 3.2 | 3.3 |
|---|
Percentage of all households - 10.6% | Rural Playgrounds | D14 | 1.9 | 2.0 |
|---|
Percentage of SHS households - 10.4% | Agrarian Heartlands | D15 | 2 | 2.0 |
|---|
Isolated Farmsteads | D16 | 1.2 | 1.1 |
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Scenic Wonderland | D17 | 1.5 | 1.2 |
|---|
Far Away Islanders | D18 | 0.8 | 0.8 |
|---|
E - Urban sophisticates | Prestige Tenements | E19 | 1.2 | 1.2 |
|---|
Percentage of all households - 6.4% | Studio Singles | E20 | 1.3 | 1.3 |
|---|
Percentage of SHS households - 6.3% | Rucksack and Bicycle | E21 | 0.6 | 0.6 |
|---|
College and Campus | E22 | 0.2 | 0.2 |
|---|
Inner City Transience | E23 | 1.9 | 1.9 |
|---|
Cosmopolitan Chic | E24 | 1.1 | 1.1 |
|---|
F - Town centre singles | Tenement Lifestyles | F25 | 1.6 | 1.6 |
|---|
Percentage of all households - 9.3% | Downtown Flatlets | F26 | 2.2 | 2.2 |
|---|
Percentage of SHS households - 9.4% | 30 Something Singles | F27 | 1.9 | 2.0 |
|---|
Small Town Pride | F28 | 2.3 | 2.3 |
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Dignified Seniors | F29 | 1.2 | 1.2 |
|---|
G - Low Spending Elders | Sought After Schemes | G30 | 4.5 | 4.4 |
|---|
Percentage of all households - 14.9% | Rustbelt Renaissance | G31 | 1.9 | 4.9 |
|---|
Percentage of SHS households - 14.9% | Planners Paradise | G32 | 5.5 | 5.6 |
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H - Renters | Smokestack Survivors | H33 | 3.5 | 3.3 |
|---|
Percentage of all households - 13.6% | Quality City Scheme | H34 | 2.9 | 2.7 |
|---|
Percentage of SHS households - 13.4% | Lathe and Loom | H35 | 4.4 | 4.6 |
|---|
Indebted Families | H36 | 2.8 | 2.7 |
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I - State beneficiaries | Pockets of Poverty | I37 | 3.1 | 3.2 |
|---|
Percentage of all households - 7.8% | Mid Rise Breadline | I38 | 1.6 | 1.6 |
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Percentage of SHS households - 7.8% | Room and Kitchen | I39 | 1.8 | 1.7 |
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Families in the Sky | I40 | 1.3 | 1.3 |
|---|
J - Shades of grey | Elders 4-in-a-Block | J41 | 4 | 4.1 |
|---|
Percentage of all households - 8.9% | Greys in Small Flats | J42 | 3 | 2.7 |
|---|
Percentage of SHS households - 8.7% | Skyline Seniors | J43 | 0.8 | 0.7 |
|---|
Twilight Infirmity | J44 | 1.1 | 1.2 |
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L - Unclassified | Unclassified | X99 | 1.7 | 1.6 |
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Percentage of all households - 1.7% | | | | |
|---|
Percentage of SHS households - 1.6% | | | | |
|---|
Totals | | 100% | 100% |
|---|
* The 'descriptors' are those used by Experian and reflect the marketing origins of the MOSAIC classification system.