Scottish Government

ISBN 978-0-7559-5369-1

This document is also available in pdf format (2100k)
www.scotland.gov.uk/germany

Contents

Ministerial Foreword

1.Executive Summary

2.Rationale: Why have a Germany Strategy?

3.Objectives of the Germany Strategy
i. Raise the profile of contemporary Scotland in Germany
ii. -Improve the understanding and knowledge of the German language and Germany in Scotland amongst young people (aged 12-30)
iii. Increase the value of tourism from Germany
iv. Expand connections between businesses in Scotland and Germany
v. Increase awareness in targeted groups of opportunities to live and work in Scotland
vi. Increase direct transport connections between Scotland and Germany
vii. Increase links, collaboration and exchanges of best practice between the governments of Scotland and Germany
viii. Improve the co-ordination of Scottish engagement with Germany

4.Regional Priorities

5.Implementation

6.Evaluation

7.Further Information and Contacts

Annex.Town twinnings between Scottish and German Communities