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Scotinform Ltd July 2006FINANCE AND CENTRAL SERVICES DEPARTMENT ANALYTICAL SERVICES
ISBN 0 7559 6380 6 (Web only publication)
This document is also available in pdf format (496k)
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
CHAPTER ONE INTRODUCTION BACKGROUND THE TARTAN WEEK 2006 PROGRAMME COSTS OF TARTAN WEEK 2006
CHAPTER TWO EVALUATION APPROACH
CHAPTER THREE PRE TARTAN WEEK
CHAPTER FOUR THE EVENT PHASE - IMPLEMENTATION
CHAPTER FIVE COMMUNICATIONS - MEDIA IMPACT OF TARTAN WEEK INTRODUCTION PRESS COVERAGE BROADCASTS INTERNET TONE OF ARTICLES INDIVIDUALS MENTIONED TONE OF ARTICLES MENTIONING THE FIRST MINISTER SUMMARY
CHAPTER SIX COMMUNICATIONS - IMPACT OF TARTAN WEEK ON WEBSITES WEBSITES. www.scotlandistheplace.comwww.scotlandinusa.comwww.tartanweekny.comwww.scottish.parliament.ukwww.tartanday.gov.uk
CHAPTER SEVEN PERCEPTIONS OF TARTAN WEEK AND SCOTLAND INTRODUCTION PROFILE OF RESPONDENTS TARTAN WEEK 2006 MARKETING OF TARTAN WEEK OBJECTIVES OF TARTAN WEEK 2006 IMPRESSIONS OF SCOTLAND OVERALL AWARENESS OF SCOTLAND TARTAN WEEK 2007
CHAPTER EIGHT SUSTAINED OUTCOMES OF TARTAN WEEK
CHAPTER NINE CONCLUSIONS AND RECOMMENDATIONS
APPENDIX ONE EXAMPLES OF DOMESTIC MEDIA COVERAGE TARTAN WEEK 2006 APPENDIX TWO EXAMPLES OF US MEDIA COVERAGE TARTAN WEEK 2006 APPENDIX THREE PHOTOGRAPHS FROM TARTAN WEEK EVENTS
The views expressed in this report are those of the researcher and do not necessarily represent those of the Department or Scottish Ministers.
This report is available on the Scottish Executive Social Research website only www.scotland.gov.uk/socialresearch.
Page updated: Monday, December 18, 2006