Volunteering 2006 Post-Campaign Evaluation Report

DescriptionThis report provides a post-campaign evaluation of the Scottish Executive Volunteering 2006 advertising campaign.
ISBN0755963385
Official Print Publication DateDecember 2006
Website Publication DateDecember 07, 2006

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mruk research Ltd
ISBN 0 7559 6338 5 (Web only publication)
This document is also available in pdf format (540k)

CONTENTS

VOLUNTEERING 2006 POST-CAMPAIGN EVALUATION - SUMMARY

EXECUTIVE SUMMARY

CHAPTER ONE INTRODUCTION & BACKGROUND
Introduction
Background

CHAPTER TWO RESEARCH OBJECTIVES

CHAPTER THREE RESEARCH METHODOLOGY
Research Approach
Sample Size & Structure

CHAPTER FOUR RESEARCH FINDINGS
Spontaneous Recall
Prompted Advertising Recall
Total Reach of Campaign
Attitudes and Behaviour Towards Volunteering

CHAPTER FIVE CONCLUSIONS

ANNEX 1 COPY OF QUESTIONNAIRE

ANNEX 2 COPY OF THE PRESS ADVERT

ANNEX 3 CALCULATION FOR VERIFIED AWARENESS

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Executive Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Thursday, December 07, 2006