Scottish Government

Justine Menzies and Katherine Myant, IpsosMORI
ISBN 0 7559 6295 8
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C ontents

Acknowledgements

Executive Summary

Chapter 1: Introduction
Background
Methodology
Research Aims and Objectives
Structure of the Report

Chapter 2: Before the Event
Preparation, Planning and Communication
Pupils' Expectations of the Event
Pupils' Current Lifestyles and Knowledge of Health Issues
Experience of Drugs, Alcohol and Smoking

Chapter 3: The Event
Adverts/Presenters/Music Content/School Choir
Video: Stacey's Choice
Pace Play
Family Fortunes/Who Wants to be Drugs Aware
Goody Bags

Chapter 4: After the Event
Knowledge and Understanding of Drugs, Alcohol and Smoking
Attitudes Towards Drugs, Alcohol and Smoking
Health Behaviours and Intentions
Further Education in follow up to Choices for Life

Chapter 5: Conclusions

Chapter 6: Recommendations

Appendices

Pre-event Topline results
Post-event Topline results
Research Methodology and Analysis
Statistical Reliability

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.