Principles for success
WE ASKED PROFESSIONAL PRACTITIONERS ON BOTH THE HEALTH AND TRANSPORT SECTORS FOR THEIR IDEAS ON THE PRINCIPLES FOR SUCCESS. THIS IS WHAT THEY TOLD US . . .
THE 10-POINT PLAN
1 Get Politicians on side - from MEPs and MPs to MSPs and Local Councillors
2 Enlist the help of senior staff from both the Health and Transport sectors
3 Find a 'Champion' (a senior or well-known person) who can motivate and enthuse others
4 Appoint a passionate coordinator/team players to spread the message
5 Create partnerships between and within organisations
6 Promote a simple, clear message
7 Keep it local and relevant
8 Invest in good graphics - a photo tells a thousand words - make them count
9 Target your audience (people with heart disease or primary children, for example) and provide incentives and rewards to get - and keep - them engaged
10 Use the local media to your advantage - radio and press coverage can spread your message wider (and is often free!)