Scottish Government

ISBN 0 7559 5236 7

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Contents

Ministerial Foreword

Executive Summary

Introduction

Rationale: Why have a USA Strategy?

Strategic Objectives
i Raise the profile and understanding of Scotland in the USA
ii Expand connections between businesses in Scotland and the USA
iii Increase student flows between Scotland and the USA
iv Strengthen bilateral science links
v Attract increased US tourism to Scotland
vi Attract US Fresh Talent to experience living and working in Scotland
vii Strengthen exchanges of best practice with US counterparts

Regional Priorities

Implementation

Evaluation

Annex A: Scottish-American Links
Annex B: Public Sector Activity
Annex C: Tartan Week
Annex D: Weblinks