Barry Sexton, Kevin Hamilton and Chris Baughan ( TRL Limited),
Stephen Stradling and Paul Broughton ( TRi, Napier University)
ISBN 0 7559 6006 8
ISSN 0950 2254
This document is also available in pdf format (948k)
CONTENTS
Acknowledgements
Executive Summary
Suggestions for road safety campaigns
Chapter One Introduction
Background
Project objectives
Report structure
Chapter Two Methodology
Overview of approach
Understanding of risk
Sample representativeness
Chapter Three Results
Variations in attitudes to risk taking and understanding of risks across different social and demographic groupings of motorcyclists
Extent to which attitudes influence behaviour
Variations between statistical risk assessments and motorcyclists assessments of risk
Motorcyclists with attitudes which place them at risk
Chapter Four Conclusions and Recommendations
Conclusions
Suggestions for road safety campaigns
References
Annex A - Research Methods
Annex B - Detailed Data Analyses
Annex C - Interview Questionnaire
Annex D - Self-Completion Questionnaire
Annex E - Pictures used in Interviews
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.
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