BMRB Scotland Ian Binnie, Andrea Kinver and Patsy Lam
ISBN 0 7559 6111 0 (Web only publication)
This document is also available in pdf format (488k)
CONTENTS
Executive Summary
Chapter One Introduction
Aims & Objectives
Chapter Two Methodology
Comparisons with previous waves
Sample profile
Dividing the survey population in terms of exposure to cocaine
Profile of cocaine users and those at risk of taking cocaine
Main findings
Chapter Three Advertising Awareness
Spontaneous awareness of advertising or publicity about cocaine
Spontaneous awareness of the Scottish Executive TV advert
Prompted recognition of advertising
Prompted recognition, comparison with previous wave
Communication of the message
Attitudes towards the advertising
Chapter Four Impact Of Advertising
Knowledge of the risks involved in taking cocaine
Attitude towards Cocaine compared with other drugs such as ecstasy or speed
General attitudes towards taking Cocaine
Has the campaign made the target group more or less likely to take Cocaine?
Comparison of impact of advert with previous wave
Chapter Five Summary and Conclusion
Appendix 1 Glossary of Terms
Appendix 2 Questionnaire
The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.