Know The Score: Heroin 2005 Pre- And Post-Campaign Evaluation

DescriptionPre- and post-campaign evaluation of the 2005 Know the Score Heroin campaign.
ISBN07559 29470
Official Print Publication DateFebruary 2006
Website Publication DateFebruary 17, 2006

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TNS SYSTEM THREE
ISBN 0 7559 2947 0 (Web only publication)
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CONTENTS

EXECUTIVE SUMMARY

CHAPTER 1: BACKGROUND TO CAMPAIGN AND RESEARCH

CHAPTER 2: METHODOLOGY

CHAPTER 3: MAIN FINDINGS
16-25 year olds
Experience of drugs
Awareness of advertising
Awareness of Know the Score and sources of advice
Awareness and attitudes towards heroin
Attitudes towards drugs
General population
Experience of drugs
Awareness of advertising
Awareness of Know the Score and sources of advice
Awareness and attitudes towards heroin
Attitudes towards drugs

CHAPTER 4: CONCLUSIONS

APPENDIX 1 - QUESTIONNAIRE

APPENDIX 2 - DATA TABULATIONS - YOUNG PEOPLE

APPENDIX 3 - DATA TABULATIONS - GENERAL POPULATION

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Executive Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Monday, February 13, 2006