Parent Guide - Drugs and Alcohol 2004 Pre- and Post-Campaign Evaluation
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Table 3.3 Q3a - What do you think was the main message given by the advertising you saw or heard? By Phase
| Phase 1 | Phase 2 |
|---|
Unweighted | 461 | 540 |
|---|
Weighted | 460 | 511 |
|---|
Don't touch / stay away from them (the word drugs not included) | 79 | 70 |
|---|
17% | 14% |
Don't use drugs/do drugs/stay away from drugs | 62 | 50 |
|---|
13% | 10% |
Helpline for parents/helpline to phone/phone number for advice | 31 | 28 |
|---|
7% | 5% |
Health warning / they are bad for your health | 19 | 18 |
|---|
4% | 4% |
Parents should talk to their children about drugs | 24 | 41 |
|---|
5% | 8% |
Don't take drugs and don't drink | 30 | 24 |
|---|
7% | 5% |
Teach / educate children not to take drugs | 14 | 7 |
|---|
3% | 1% |
Drugs are dangerous / be aware of the dangers | 24 | 37 |
|---|
5% | 7% |
Parents to be aware of the changes in children's behaviour/the signs of drug use | 30 | 48 |
|---|
7% | 9% |
Don't drink too much / stop drinking | 20 | 9 |
|---|
4% | 2% |
Know the score / facts / consequences | 22 | 65 |
|---|
5% | 13% |
Other response | 104 | 113 |
|---|
23% | 22% |
Page updated: Tuesday, January 10, 2006