Scottish Government

mruk research

ISBN 0 7559 2799 0 (Web only publication)

This document is also available in pdf format (572k)

CONTENTS

EXECUTIVE SUMMARY
CHAPTER ONE BACKGROUND & OBJECTIVES..
CHAPTER TWO RESEARCH METHODOLOGY.
CHAPTER THREE PROFILE OF SAMPLE
CHAPTER FOUR RESEARCH FINDINGS

PERCEPTION OF VIOLENCE AMONGST PEOPLE WHO WORK WITH THE PUBLIC
WORKERS PERCEIVED TO BE PARTICULARLY AT RISK OF PHYSICAL VIOLENCE OR VERBAL ABUSE
SPONTANEOUS AWARENESS OF ADVERTISING
PERCEIVED SOURCE OF ADVERTISING / PUBLICITY
TYPES OF WORKERS FEATURED IN ADVERTISING
PERCEIVED KEY MESSAGES OF ADVERTISING / PUBLICITY RECALLED
ORGANISATION PERCEIVED TO BE RESPONSIBLE FOR ADVERTISING / PUBLICITY RECALLED
PERCEIVED SEVERITY OF ABUSE ACTIVITIES

CHAPTER FIVE CONCLUSIONS...…..
APPENDIX 1 QUESTIONNAIRE USED IN SEPTEMBER 2004 & JANUARY 2005..
APPENDIX 2 SEPTEMBER 2004 DATA TABULATIONS
APPENDIX 3 JANUARY 2005 DATA TABULATIONS
APPENDIX 4 GEOGRAPHICAL AREAS AND SAMPLING POINTS.........

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.