Safer Scotland Acquisitive Crime Wave 2 - 2003 Post-Campaign Evaluation

DescriptionThis report provides a post-campaign evaluation of the 2003 Safer Scotland Acquisitive Crime campaign.
ISBN
Official Print Publication Date
Website Publication DateOctober 10, 2005

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    ISBN 0 7559 2760 5 (Web only publication)
    ISSN 0950 2254

    This document is also available in pdf format (169k)

    mruk research
    City Wall House, 32 Eastwood Avenue
    Glasgow G41 3NS

    Tel: 0141 533 3350 Fax: 0141 533 3320
    research@mruk.co.uk
    www.mruk.co.uk

    The views expressed in this report are those of the researcher and
    do not necessarily represent those of the Department or Scottish Ministers.

    This report is available on the Scottish Executive Social Research website only
    www.scotland.gov.uk/socialresearch.

    CONTENTS
    • Methodology and sample
    • Graphical summary:
      • Figure 1: Have you ever been offered goods you suspected were stolen?
      • Figure 2: Would you consider buying a bargain if you could not be sure of its origins?
      • Figure 3: Have you seen advertising encouraging people not to buy stolen goods recently?
      • Figure 4: How effective do you think the advertising was?
    • Data tabulations

    Methodology & sample
    • The mruk Omnibus is a monthly Scottish Consumer Omnibus and 1000 interviews are conducted in-home each month
    • There are 52 constituency based sample points. The distribution of sample points is in line with the geographic spread of the population
    • Interviews are conducted using a random route approach within each of the sampling points. One interview is conducted per household and quotas are imposed on age and gender to reflect the population
    • The sample is structured to match population profile estimates, allowing analysis and comparison between each wave of fieldwork to monitor changes in awareness, attitudes or behaviour over time
    • 1018 adults (aged 16 or over) were interviewed during the November 2003 wave of the Omnibus survey
    • Interviews for the November survey were conducted between 3 rd - 9 th November 2003
    Graphical summary

    Figure 1: Have you ever been offered goods you suspected were stolen?

    Figure 2: Would you consider buying a bargain if you could not be sure of its origins?

    Figure 3: Have you seen advertising encouraging people not to buy stolen goods recently?

    Figure 4: How effective do you think the advertising was?

    DATA TABULATIONS NOVEMBER 2003

    SAFER SCOTLAND - ACQUISITIVE CRIME - WAVE 2 - 2003 POST-CAMPAIGN EVALUATION

    Q1.

    Have you ever been offered goods you suspect were stolen?

    ROUTE

    %

    Yes

    25

    No

    69

    Don't know

    9

    BASE: 1018 (All respondents)

    GO TO Q2

    Source: mruk research

    Q2.

    Would you consider buying a bargain if you could not be sure of its origins?

    ROUTE

    %

    Yes

    21

    No

    70

    Don't know

    9

    BASE: 1018 (All respondents)

    GO TO Q3

    Source: mruk research

    Q3.

    Have you seen advertising encouraging people not to buy stolen goods recently?

    ROUTE

    %

    Yes

    32

    No

    61

    Don't know

    8

    BASE: 1018 (All respondents)

    SEE INSTRUCTION

    Source: mruk research

    INSTRUCTION: IF CODED 1 = 'YES' AT Q3 ASK Q4

    Q4.

    SHOWCARD 8. How effective do you think the advertising was in encouraging people not to buy stolen goods

    ROUTE

    %

    Very effective

    14

    Quite effective

    34

    Not effective

    48

    Don't know

    4

    BASE: 325 (Those who recall seeing advertising)

    Source: mruk research

      Page updated: Friday, October 07, 2005