Scottish Government

TNS System Three
1 ^st April 2005
ISBN 0 7559 2759 1 (Web only publication)
This document is also available in pdf format (464k)

CONTENTS

EXECUTIVE SUMMARY
BACKGROUND
FREQUENCY OF DRINKING
ADVERTISING
ATTITUDES AND BEHAVIOUR TOWARDS ALCOHOL
CHAPTER ONE BACKGROUND AND OBJECTIVES
CHAPTER TWO METHOD
CHAPTER THREE MAIN FINDINGS
Frequency of drinking
Advertising awareness
Agreement with attitudinal statements
Frequency of experiencing effects from alcohol
Point at which you/friends consider themselves to have drunk too much
CHAPTER FOUR CONCLUSIONS
Appendix 1 TABULATIONS
Appendix 2 QUESTIONNAIRE

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.