9 Appendix 1: Interview Framework
Scottish Executive
Digital Media Audit
Areas of investigation for interview
1. Position and role in organisation
2. Main digital media uses
a. Within the organisation
b. Services to users/audiences
i. Priority/target audiences
3. To what extent are digital media services 'mission-critical' within your organisation?
4. In what ways have digital media allowed your organisation to create new types of services to users?
5. How successful do you feel they have been?
6. Do your services allow public audiences to participate and / or communicate with your organisation more / differently than before? If so then how?
7. Ditto re: business audiences
8. To what extent do your services help your users overcome barriers of social, economic and geographic exclusion? Can you give examples?
9. How does your organisation ensure the quality of its digital services? ( e.g. in-house procedures, training / appointing skilled staff, using contractors)
10. Are there organisational issues which your organisation has had to address as a result of introducing digital media services?
11. Do you feel that your organisation has shifted its role in relation to its users since the introduction of digital media services? If so then how?
12. What have been the chief motivating forces behind any organisational changes, e.g. senior management, governing body, ground-up, government pressure, audience demand? Can you provide examples?
13. Can you outline your long-term aspirations for the use of digital media services by your organisation?
14. Do you have a business model in place or in mind in order to achieve these aspirations?
15. What do you think are the main barriers to overcome in achieving these aspirations?