ENVIRONMENTAL ISSUES IN SCOTLAND WAVE 4 - 2004: POST-CAMPAIGN EVALUATION

SCOTTISH OPINION SURVEY - ENVIRONMENT : MARCH 2004: J016980

Table 16
C.3 GENERALLY, HOW IMPORTANT WOULD YOU SAY THE ENVIRONMENT AND ENVIRONMENTAL ISSUES ARE TO YOU PERSONALLY

BASE: All Respondents

	Total	SEX		AGE						CLASS				AREA			IMPORTANCE OF ENVIRONMENT			CAR/VAN		SEEN AD
	Total	Male	Female	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ South	North	Very	Quite	Not	Yes	No	Spontan eously	Promp ted	Not seen
Weighted base	1022	491	531	149	176	188	181	139	190	205	286	216	315	443	373	206	420	446	156	781	241	300	402	495
Unweighted base	1022	467	555	135	161	213	157	147	209	172	316	232	302	411	402	209	425	445	152	784	238	294	403	499
Very important (+4)	420	193	226	36	63	76	80	70	95	101	115	98	106	186	175	59	420	-	-	328	92	129	183	181
Very important (+4)	41%	39%	43%	24%	36%	40%	44%	51%	50%	49%	40%	46%	34%	42%	47%	29%	100%	-	-	42%	38%	43%	45%	36%
Quite important (+3)	446	215	231	73	84	84	80	55	70	79	138	82	148	182	155	110	-	446	-	360	86	140	174	219
Quite important (+3)	44%	44%	44%	49%	48%	45%	44%	40%	37%	38%	48%	38%	47%	41%	41%	53%	-	100%	-	46%	36%	47%	43%	44%
Not very important (+2)	125	71	54	33	22	22	18	12	19	23	26	29	48	59	30	36	-	-	125	75	50	23	38	76
Not very important (+2)	12%	14%	10%	22%	13%	11%	10%	8%	10%	11%	9%	13%	15%	13%	8%	17%	-	-	80%	10%	21%	8%	9%	15%
Not at all important (+1)	22	9	13	5	2	7	2	2	6	3	6	5	9	14	8	1	-	-	22	13	10	8	7	12
Not at all important (+1)	2%	2%	2%	3%	1%	4%	1%	1%	3%	1%	2%	2%	3%	3%	2%	*	-	-	14%	2%	4%	3%	2%	2%
Don't know	9	2	7	2	4	-	1	-	1	-	2	2	4	3	6	-	-	-	9	4	4	-	1	8
Don't know	1%	*	1%	2%	2%	-	1%	-	1%	-	1%	1%	1%	1%	2%	-	-	-	6%	1%	2%	-	*	2%
Mean	3.25	3.21	3.28	2.96	3.21	3.22	3.33	3.40	3.34	3.35	3.27	3.28	3.13	3.22	3.35	3.11	4.00	3.00	1.85	3.29	3.10	3.30	3.33	3.16
Std. Dev.	0.752	0.758	0.746	0.773	0.711	0.788	0.687	0.698	0.777	0.736	0.712	0.777	0.771	0.797	0.719	0.684	0.000	0.000	0.360	0.708	0.867	0.727	0.714	0.775
Std. Error	0.024	0.035	0.032	0.067	0.057	0.054	0.055	0.058	0.054	0.056	0.040	0.051	0.045	0.039	0.036	0.047	0.000	0.000	0.030	0.025	0.057	0.042	0.036	0.035
Error Variance	0.001	0.001	0.001	0.004	0.003	0.003	0.003	0.003	0.003	0.003	0.002	0.003	0.002	0.002	0.001	0.002	0.000	0.000	0.001	0.001	0.003	0.002	0.001	0.001

Prepared by TNS System Three
Fieldwork : 15th April - 30th April 2004

Page updated: Tuesday, July 05, 2005

Scottish Government

ENVIRONMENTAL ISSUES IN SCOTLAND WAVE 4 - 2004: POST-CAMPAIGN EVALUATION

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