TNS System Three
ISBN 0 7559 1151 2 (Web only publication)
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Contents
Executive summary
A. Background and method
B. Main findings
B.1 Agreement with the statement 'Everyone should discuss their wishes on organ donation with their next of kin
B.2 Agreement with the statement 'Scotland's government could do more to encourage organ donation'
B.3 Advertising awareness
B.4 Poster/press advertising
B.5 Reach of poster/press ads
B.6 Radio advertising
C. Tabulations
D. Questionnaire