DRUG DRIVING - 2003 - POST-CAMPAIGN EVALUATION

DescriptionSummary of the findings from the post-campaign evaluation of the Drug Driving Campaign 2003
ISBN
Official Print Publication Date
Website Publication DateJune 29, 2005

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    Scottish Opinion Ltd
    ISBN 0 7559 1147 4 (Web only publication)

    This document is also available in pdf format (92k)

    Contents

    Results Tables
    Fieldwork Details
    Open ended result

    Results Tables -

    BASE: ALL - Q1 - Have you seen or heard any advertising or publicity on the subject of drug driving recently? By age, sex and social grade.

    BASE: ALL - Q1 - Have you seen or heard any advertising or publicity on the subject of drug driving recently? By age, sex and social grade.
    BASE: ALL - Q1 - Have you seen or heard any advertising or publicity on the subject of drug driving recently? By Region.

    BASE: ALL - Q1 - Have you seen or heard any advertising or publicity on the subject of drug driving recently? By Region.

    BASE: ALL - Q1 - Have you seen or heard any advertising or publicity on the subject of drug driving recently? By Valid driving licence.
     BASE: ALL - Q1 - Have you seen or heard any advertising or publicity on the subject of drug driving recently? By Valid driving licence

    BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2 - Where did you see or hear this advertising or publicity? By age, sex and social grade.
    BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2 - Where did you see or hear this advertising or publicity? By age, sex and social grade.

    BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2 - Where did you see or hear this advertising or publicity? By Region.
     BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2 - Where did you see or hear this advertising or publicity? By Region.

    BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2 - Where did you see or hear this advertising or publicity? By Valid driving licence.
     BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2 - Where did you see or hear this advertising or publicity? By Valid driving licence.

    BASE: ALL- Q4 - As far as you are aware, in Scotland, is it possible to be tested by the police for driving under the influence of drugs? By age, sex and social grade.
    BASE: ALL- Q4 - As far as you are aware, in Scotland, is it possible to be tested by the police for driving under the influence of drugs? By age, sex and social grade.

    BASE: ALL- Q4 - As far as you are aware, in Scotland, is it possible to be tested by the police for driving under the influence of drugs? By Region.

     BASE: ALL- Q4 - As far as you are aware, in Scotland, is it possible to be tested by the police for driving under the influence of drugs? By Region.
    BASE: ALL- Q4 - As far as you are aware, in Scotland, is it possible to be tested by the police for driving under the influence of drugs? By Valid driving licence.

    BASE: ALL- Q4 - As far as you are aware, in Scotland, is it possible to be tested by the police for driving under the influence of drugs? By Valid driving licence.
    BASE: ALL- Q5 - Do you currently have a valid driving licence? By age, sex and social grade.

    BASE: ALL- Q5 - Do you currently have a valid driving licence? By age, sex and social grade.
    BASE: ALL- Q5 - Do you currently have a valid driving licence? By Region.

    BASE: ALL- Q5 - Do you currently have a valid driving licence? By Region.

    Fieldwork Details

    Project

    Scottish Executive 'Drug Driving' Survey

    Sample

    1002 Scottish adults age 18+
    Weighted to be representative of the Scottish population by age, sex and social grade

    Sampling points

    All 73 Scottish Parliamentary constituencies

    Methodology

    Telephone interviews by CATI (Computer Aided Telephone Interviewing)

    Fieldwork dates

    Monday 10 th to Monday 17 th November 2003

    Fieldwork length

    7 days

    OPEN ENDED RESULT

    BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2a - Where did you see or hear this advertising or publicity? Other(s)

    AT WORK IM A POLICE OFFICER / HUSBANDS A POLICEMAN, HEARD FROM HIM / POLICE OFFICERS

    3

    BILLBOARD

    3

    ROADSIGNS

    2

    IN AN AMBULANCE

    1

    KIDS TOLD ME ABOUT THE ADVERTISING

    1

    MEETING OF COUNCIL AND POLICE

    1

    IN A MAGAZINE

    1

    POLICE VANS

    1

    BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q3a Please describe the advertising you saw or heard on the subject of drug driving. What did it show and what did it say? Other(s)

    UNSURE / DON'T KNOW / CAN'T REMEMBER

    250

    AMERICAN DRUG TESTING/ ATTITUDES IS COMING TO THE UK

    135

    DRUG DRIVING TESTS ARE NOW BEING CARRIED OUT IN SCOTLAND

    51

    DESCRIBING TESTS (E.G. TOUCHING NOSE, WALKING IN A STRAIGHT LINE)

    14

    DON'T TAKE DRUGS AND DRIVE

    12

    POLICE ARE GETTING STRICTER ON DRUGS AND DRIVING

    12

    DRUG DRIVING IS JUST AS BAD AS DRINK DRIVING

    11

    TESTS/ TESTING

    6

    WARNING ABOUT THE EFFECTS/ DANGERS OF TAKING DRUGS AND DRIVING

    6

    DON'T KNOW/ CAN'T REMEMBER

    6

    PEOPLE ARE GETTING INTO CARS AND NOT AWARE DRUGS ARE AFFECTING THEIR DRIVING

    5

    CHILDREN

    5

    THINK IT'S FUNNY NOW/ WHO'S LAUGHING NOW

    4

    NEWSPAPER ARTICLE

    4

    TELEVISION NEWS/ DOCUMENTARY

    4

    EASY TO BE CAUGHT/ TO DETECT DRUGS

    3

    INCREASING RATE OF DRUG DRIVING

    3

    PEOPLE BEING STOPPED BY POLICE

    3

    DRINK DRIVING

    2

    A YOUNG FELLOW DRIVING AND HE GOES THROUGH THE BACK OF A POLICE CAR

    1

    FOUR PEOPLE IN A CAR

    1

    BRINGING PEOPLE IN FOR NORMAL SPEED CHECKS

    1

    GUY GETTING OUT OF A CAR WITH BLURRY EYES

    1

    IN THE KNOW. ABOUT DRUGS AND KIDS

    1

    IT WAS ABOUT A YOUNG MAN IN A CAR WHO WAS FINED

    1

    BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q3a Please describe the advertising you saw or heard on the subject of drug driving. What did it show and what did it say? Other(s) (cont.)

    IT WAS AN INFORMATION SESSION AT WORK

    1

    IT WAS FUNNY

    1

    JUST A WARNING

    1

    LOCAL ADVERTISING

    1

    MENTIONED ON THE NEWS

    1

    METHOD DETECTING

    1

    ROAD SAFETY

    1

    YOU CAN TELL BY THE LOOK IN THE DRIVERS EYES

    1

    SILLY ONE. AMERICANS

    1

    SOMEBODY GETTING KNOCKED OVER

    1

    SOMEBODY IN A CAR BEING TAKEN AWAY

    1

    TARRANT ON TV STYLE ADVERT - A CAR ROLLS OVER AND LANDS ON A SMALL KID IN A GARDEN

    1

    TELLS THE NUMBER OF PENALTY POINTS YOU CAN GET

    1

    TALKING ABOUT CAMERAS ALLOWING

    1

    PICTURES OF CARS AND POLICE

    1

    TRYING TO DRAW ATTENTION TO IT

    1

    LOOKING AT INTRODUCING TESTS TO TEST DRIVERS BUT IS UNSURE WHETHER IT WILL WORK

    1

    SHOWS WHAT POLICE DO

    1

    SOMEONE GETTING DONE FOR TAKING DRUGS AND DRIVING

    1

    Fieldwork Details

    Project

    Scottish Executive 'Drug Driving' Survey

    Sample

    1002 Scottish adults age 18+

    Weighted to be representative of the Scottish population by age, sex and social grade

    Sampling points

    All 73 Scottish Parliamentary constituencies

    Methodology

    Telephone interviews by CATI (Computer Aided Telephone Interviewing)

    Fieldwork dates

    Monday 10 th to Monday 17 th November 2003

    Fieldwork length

    7 days

      Page updated: Friday, July 01, 2005