HOME READING - 2004: READ TOGETHER POST-CAMPAIGN EVALUATION
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APPENDIX 2 FEBRUARY 2004 SURVEY - LEVELS OF AGREEMENT WITH ATTITUDINAL STATEMENTS REGARDING HOME READING CAMPAIGN
| Agree strongly
% | Agree slightly
% | Neither / nor
% | Disagree slightly
% | Disagree strongly
% | Don't know
% | BASE |
|---|
It makes you think positively about reading to your children | 40 | 42 | 6 | 6 | 5 | 3 | 400 |
|---|
It is interesting and entertaining | 36 | 40 | 8 | 7 | 5 | 4 | 400 |
|---|
The message is very clear | 45 | 39 | 7 | 4 | 2 | 5 | 400 |
|---|
It makes you think more about reading to children | 39 | 41 | 5 | 7 | 5 | 3 | 400 |
|---|
It makes you realise how important reading is | 47 | 40 | 3 | 5 | 3 | 3 | 400 |
|---|
It makes you realise reading isn't just about books | 45 | 43 | 5 | 3 | 2 | 3 | 400 |
|---|
It has made me change what I read with my children | 23 | 27 | 13 | 19 | 13 | 6 | 400 |
|---|
The ads are relevant to me | 36 | 38 | 9 | 9 | 6 | 3 | 400 |
|---|
They show that reading can be fun | 43 | 44 | 3 | 5 | 4 | 2 | 400 |
|---|
They show that reading can help children learn | 49 | 45 | 2 | 1 | 2 | 1 | 400 |
|---|
They make their point in a clever way | 40 | 40 | 6 | 7 | 4 | 4 | 400 |
|---|
It has encouraged me to read more often to my children * | 26 | 30 | 19 | 9 | 10 | 7 | 104 |
|---|
It has encouraged me to read magazines / newspapers with my children * | 27 | 25 | 17 | 17 | 7 | 7 | 104 |
|---|
It has made me think more about the value of reading with my children * | 42 | 43 | 4 | 2 | 4 | 5 | 104 |
|---|
* Only asked of those respondents who were spontaneously aware of advertising
Source: mruk research, February 2004
Page updated: Wednesday, June 29, 2005