Scottish Government

Consumer Research Available to Farmers in Scotland: Sources and Dissemination

Prepared for: SEERAD
Prepared by: SAOS
March 2002

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Contents

Introduction
A Farmer's Need for Consumer Research Information
Analysis of Consumer Research Available in Scotland
Product / Sector Organisations
Other Food Chain Organisations
Commercial Market Research Companies
Consumer Research by Businesses - Case Studies
Kettle Produce
McIntosh Donald
The Components of Consumer Research
Summary of Conclusions
Potential Actions
Appendix 1: List of organisations contacted that do not conduct regular consumer research on behalf of, or available to, farmers.
Product / Sector Organisations
Appendix 2: Quality Meat Scotland
Appendix 3: Meat & Livestock Commission
Appendix 4: Dairy Council
Appendix 5: Milk Development Council
Appendix 6: British Wool Marketing Board
Appendix 7: Home Grown Cereals Authority
Appendix 8: British Potato Council
Appendix 9: British Egg Industry Council
Appendix 10: Soil Association
Appendix 11: Organic Monitor
Cross Sector Organisations
Appendix 12: Institute of Grocery Distribution
Appendix 13: Institute of Retail Studies - Stirling University
Appendix 14: Consumers' Association
Appendix 15: Scottish Consumer Council
Appendix 16: Food From Britain
Appendix 17: Institute of Food Research
Commercial Market Research Companies
Appendix 18: Mintel
Appendix 19: Key Note
Appendix 20: Taylor Nelson Sofres
Appendix 21: AC Nielsen
Appendix 22: Promar International
Appendix 23: Datamonitor
Private Businesses - Case Studies
Appendix 24: Kettle Produce
Appendix 25: McIntosh Donald