Scottish Executive Evaluation of the 2003/2004 Festive Drink Drive Campaign

DescriptionResearch to evaluate the 2003/2004 festive drink drive campaign.
ISBN
Official Print Publication Date
Website Publication DateOctober 01, 2004

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2004

SCOTTISH EXECUTIVE EVALUATION OF THE 2003/2004 FESTIVE DRINK DRIVE CAMPAIGN

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CONTENTS

EXECUTIVE SUMMARY
CHAPTER ONE: BACKGROUND & OBJECTIVES
CHAPTER TWO: METHODOLOGY & SAMPLE
CHAPTER THREE: THE ROLE OF SOCIAL DRINKING
CHAPTER FOUR: ATTITUDES TO DRINKING & DRIVING
CHAPTER FIVE: DRINKING & DRIVING: BEHAVIOUR
CHAPTER SIX: PERCEIVED RESPONSIBILITY FOR DRINKING & DRIVING
CHAPTER SEVEN: PERCEIVED CONSEQUENCES FOR DRINKING & DRIVING AND APPROPRIATENESS OF PENALTIES
CHAPTER EIGHT: COMMUNICATION EVALUATION
CHAPTER NINE: CONCLUSIONS
CHAPTER TEN: RECOMMENDATIONS FOR FUTURE CAMPAIGN DEVELOPMENT
APPENDIX 1: DON'T RISK IT LOGO
APPENDIX 2: WHEEL OF MISFORTUNE POSTER
APPENDIX 3: 'WHO'S WATCHING'

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Executive Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Friday, April 07, 2006