Scottish Government

Public perceptions of food and farming in Scotland
Management Summary Report of Qualitative Research Findings

Prepared for SEERAD and Steering Group Members

October 2002
J326D

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Contents

A. Introduction
Background
Research Objectives
Research Methodology

B. Perceptions of Farming in Scotland
Associations
Role of Farming
Role and Responsibilities of Farmers

C. Farming Methods
Spontaneous Awareness
Issues and Concerns
The Scottish Context

D. Relationship Between Farming Methods and Food
Food Purchasing Habits
Food Purchasing Criteria
Role of Quality Assurance Schemes
Role of Retailers

E. Conclusions

F. Appendix
Topic Guide