Changing Speeding Behaviour in Scotland: An evaluation of the 'Foolsspeed' campaign
APPENDIX B: Changes in TPB components over the 4 surveys: Full tables
Table A: Behavioural beliefs: comparison of baseline and follow-up surveys
| Baseline - 2 nd Survey | | Baseline - 3 rd Survey | | Baseline - 4 th Survey
|
Base: All matching between baseline and follow-up surveys (+3 Very likely - -3 Very unlikely) | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences |
On being given the scenario in Section 2.1, respondents were asked the perceived likelihood of the following occurring: | | | | | | | | | | | |
Negative Consequences | | | | | | | | | | | |
(i) If I drove down this road at 40 mph, I would cause danger to pedestrians
| 1.23 1.12
| 1.76 1.65 | t=1.221, df=386 ns | | 1.19 1.08
| 1.74 1.61 | t=1.121, df=365 ns | | 1.26 1.08 | 1.74 1.60 | t=1.642, df=284 ns |
(ii) If I drove down this road at 40mph I would find it difficult to stop quickly in an emergency
| 1.22 1.50 | 1.86 1.68 | t=-2.661, df=386 p<0.01 | | 1.17 1.40
| 1.86 1.59 | t=-2.052, df=366 p<0.05 | | 1.20 1.28 | 1.88 1.64 | t=-0.593, df=286 ns |
(iii) If I drove down this road at 40mph I would cause an accident | 0.52 0.60
| 1.76 1.73 | t=-0.911, df=382 ns | | 0.57 0.46
| 1.77 1.68 | t=1.120, df=365 ns | | 0.68 0.36 | 1.72 1.68 | t=3.119, df=285 p<0.01 |
(iv) If I drove down this road at 40mph I would get caught for speeding
| 0.44 0.60
| 1.80 1.87 | t=-1.612, df=386 ns | | 0.43 0.38
| 1.84 1.85 | t=0.411, df=366 ns | | 0.49 0.45 | 1.87 1.81 | t=0.309, df=286 ns |
Positive Consequences | | | | | | | | | | | |
(v) Driving down this road at 40mph would enable me to keep up with the flow of traffic
| 0.81 0.68 | 1.66 1.52 | t=1.392, df=383 ns | | 0.86 0.74 | 1.63 1.51 | t=1.193, df=363 ns | | 0.87 0.79 | 1.66 1.49 | t=0.865, df=283 ns |
(vi) If I drove down this road at 40mph I would get to my destination quicker
| 0.04 -0.06
| 1.86 1.79 | t=1.004, df=385 ns | | 0.16 -0.01
| 1.87 1.82 | t=1.703, df=365 ns | | 0.19 -0.17 | 1.81 1.79 | t=2.987, df=286 p<0.01 |
(vii) Driving down this road at 40mph would feel like a comfortable speed
| -0.01 -0.24 | 1.83 1.80 | t=2.540, df=386 p<0.05 | | 0.07 -0.26
| 1.87 1.74 | t=3.253, df=366 p<0.01 | | -0.04 -0.34 | 1.89 1.77 | t=2.591, df=286 p<0.05 |
(viii) If I drove down this road at 40mph I would save time
| -0.04 -0.10
| 1.86 1.73 | t=0.622, df=386 ns | | 0.04 -0.05
| 1.85 1.71 | t=1.035, df=366 ns | | 0.04 -0.37 | 1.82 1.74 | t=3.878, df=285 p<0.001 |
Table B: Outcome evaluations (behavioural beliefs): comparison of baseline and follow-up surveys
| Baseline - 2 nd Survey | | Baseline - 3 rd Survey | | Baseline - 4 th Survey |
Base: All matching between baseline and follow-up surveys (+3 Extremely desirable - -3 Extremely undesirable) | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences |
Negative Consequences
| | | | | | | | | | | |
(i) Causing danger to pedestrians
| -2.77 -2.78
| 0.73 0.58 | t=0.234, df=385 ns | | -2.76 -2.68
| 0.74 0.74 | t=-1.574, df=364 ns | | -2.74 -2.75 | 0.77 0.62 | t=0.257, df=284 ns |
(ii) Finding it difficult to stop quickly in an emergency
| -2.23 -2.51 | 1.59 1.12 | t=2.992, df=386 p<0.01 | | -2.28 -2.38
| 1.50 1.30 | t=1.156, df=365 ns | | -2.27 -2.49 | 1.54 1.11 | t=2.242, df=286 p<0.05 |
(iii) Causing an accident
| -2.80 -2.91 | 0.80 0.36 | t=2.593, df=387 p<0.05 | | -2.82 -2.85
| 0.73 0.54 | t=0.673, df=366 ns | | -2.81 -2.87 | 0.73 0.56 | t=1.149, df=286 ns |
(iv) Getting caught for speeding
| -2.83 -2.86
| 0.68 0.55 | t=0.673, df=385 ns | | -2.84 -2.83
| 0.62 0.56 | t=-0.263, df=364 ns | | -2.90 -2.86 | 0.39 0.53 | t=-0.981, df=286 ns |
Positive Consequences | | | | | | | | | | | |
(v) Being able to keep up with the flow of traffic
| 0.79 0.62 | 1.40 1.33 | t=2.284, df=385 p<0.05 | | 0.78 0.56
| 1.44 1.37 | t=2.861, df=362 p<0.01 | | 0.78 0.52 | 1.46 1.42 | t=2.880, df=284 p<0.01 |
(vi) Getting to your destination quicker
| 0.55 0.50
| 1.49 1.56 | t=0.571, df=386 ns | | 0.51 0.63
| 1.51 1.46 | t=-1.306, df=365 ns | | 0.44 0.34 | 1.51 1.69 | t=0.942, df=284 ns |
(vii) Driving at what you feel is a comfortable speed
| 1.79 1.68
| 1.33 1.28 | t=1.398, df=385 ns | | 1.78 1.68
| 1.34 1.30 | t=1.103, df=363 ns | | 1.78 1.75 | 1.35 1.36 | t=0.304, df=284 ns |
(viii) Saving time
| 0.26 0.26
| 1.50 1.46 | t=0.00, df=385 ns | | 0.21 0.23
| 1.54 1.48 | t=-0.155, df=364 ns | | 0.21 0.13 | 1.55 1.54 | t=0.777, df=284 ns |
Table C: Attitudes towards the Behaviour: comparison of baseline and follow-up surveys
| Baseline - 2 nd Survey | | Baseline - 3 rd Survey | | Baseline - 4 th Survey
|
Base: All matching between baseline and follow-up surveys Attitude i = instrumental belief i x outcome evaluation i | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences |
Negative Consequences
| | | | | | | | | | | |
(i) Causing danger to pedestrians
| -3.52 -3.22 | 5.17 4.81 | t=-1.106, df=385 ns | | -3.40 -3.00 | 5.12 4.68 | t=-1.400, df=364 ns | | -3.61 -3.08
| 5.07 4.66 | t=-1.632, df=283 ns |
(ii) Finding it difficult to stop quickly in an emergency
| -2.68 -3.71
| 5.55 5.04 | t=3.236, df=385 p<0.01 | | -2.69 -3.41
| 5.47 4.82 | t=2.283, df=365 p<0.05 | | -2.72 -3.39 | 5.63 4.72 | t=1.783, df=286 ns |
(iii) Causing an accident
| -1.31 -1.74
| 5.16 5.14 | t=1.587, df=382 ns | | -1.48 -1.32
| 5.20 4.93 | t=-0.568, df=365 ns | | -1.84 -1.11 | 5.06 4.98 | t=-2.385, df=285 p<0.05 |
(iv) Getting caught for speeding
| -1.26 -1.67
| 5.29 5.45 | t=1.372, df=384 ns | | -1.19 -1.16
| 5.42 5.38 | t=-0.079, df=364 ns | | -1.47 -1.38 | 5.49 5.30 | t=-0.246, df=286 ns |
Positive Consequences | | | | | | | | | | | |
(v) Being able to keep up with the flow of traffic
| 1.15 1.14 | 3.28 2.63
| t=0.043, df=383 ns | | 1.30 0.89 | 3.41 2.78
| t=2.175, df=361 p<0.05 | | 1.19 1.13 | 3.42 2.58 | t=0.255, df=283 ns |
(vi) Getting to your destination quicker
| 0.50 0.61
| 3.26 3.04 | t=-0.560, df=384 ns | | 0.67 0.34
| 3.31 3.21 | t=1.588, df=364 ns | | 0.62 0.65 | 3.18 3.34 | t=-0.107, df=284 ns |
(vii) Driving at what you feel is a comfortable speed
| -0.05 -0.65
| 4.33 4.26 | t=2.535, df=384 p<0.05 | | 0.18 -0.52
| 4.40 4.05 | t=2.765, df=363 p<0.01 | | 0.02 -0.65 | 4.39 4.44 | t=2.118, df=284 p<0.05 |
(viii) Saving time
| 0.88 0.82 | 3.14 2.96
| t=0.306, df=384 ns | | 1.08 0.45 | 3.20 2.92
| t=3.272, df=364 p<0.01 | | 0.99 0.76 | 3.14 3.00 | t=0.923, df=283 ns |
Composite Attitude to the Behaviour
| -6.25 -8.21
| 18.92 19.33
| t=2.050, df=373 p<0.05
| | -5.57 -7.69
| 19.62 18.86
| t=2.156, df=353 p<0.05
| | -6.73 -6.82
| 19.62 18.02
| t=0.071, df=277 ns
|