FOOLSSPEED: Evaluation of a theory-based advertising campaign to reduce speeding

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Title:	FOOLSSPEED: Evaluation of a theory-based advertising campaign to reduce speeding - Research Findings
Description:	To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding
File:	[PDF, 128.4 kb: 19 May 2006] Open \| Open in new window
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Page updated: Monday, May 22, 2006