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World winner on the web
16/09/2009
The Scottish Government's main corporate website has won an Outstanding Website WebAward in the 13th annual Web Marketing Association competition.
It is the second year in a row the website has proved a winner after being compared to government sites from all over the world. In 2008 the result was a Government Standard of Excellence, one level below the latest Outstanding verdict.
The award was based on the website being judged consistently above the industry average for seven criteria - design, innovation, content, technology, interactivity, copywriting and ease of use.
Judges comments included:
"Very nicely architected. Delivering a huge selection of information in an organized manner"
"This site looks consistent throughout and has a subtle design. The large amount of content looks to be dynamic and interesting."
"Surprisingly sophisticated, interactive and user-friendly for a government website"
Evaluation and comparison of Scottish Government website| Criteria | SG score | Industry average | WebAward average |
| Design | 7.5 | 7.3 | 7.5 |
| Innovation | 7.5 | 6.7 | 6.9 |
| Content | 9.0 | 7.9 | 7.8 |
| Technology | 9.5 | 6.8 | 7.2 |
| Interactivity | 10.0 | 7.2 | 7.3 |
| Copywriting | 9.0 | 7.6 | 7.5 |
| Ease of use | 8.0 | 7.7 | 7.6 |
| Overall score | 60.5 | 48.0 | 51.9 |